This Tom Ford Lip Set Aims to Shape and Enhance the Wearer's Smile
Mishal Omar — November 24, 2016 — Marketing
References: neimanmarcus & temptalia
Luxury brand Tom Ford is providing makeup lovers with a lip contouring kit that was specifically designed to enhance the shape of lips.
While most lipsticks and glosses are targeted at improving the appearance of lips, the 'Lip Contour Duo' set aims to go the extra mile. The products come with a 'Lip Shaper' that was designed to enhance and contour the lips and can create an 'ombre' effect. The 'Lip Color' product in the set provides a hydrating, pigmented finish that is placed on top of the mouth when the user has defined their lips with the shaper.
This luxury lip contouring kit is likely to be popular due to Tom Ford's choice to market it as a product that aims to enlarge and enhance lips -- a practice that is currently very popular in the makeup industry.
While most lipsticks and glosses are targeted at improving the appearance of lips, the 'Lip Contour Duo' set aims to go the extra mile. The products come with a 'Lip Shaper' that was designed to enhance and contour the lips and can create an 'ombre' effect. The 'Lip Color' product in the set provides a hydrating, pigmented finish that is placed on top of the mouth when the user has defined their lips with the shaper.
This luxury lip contouring kit is likely to be popular due to Tom Ford's choice to market it as a product that aims to enlarge and enhance lips -- a practice that is currently very popular in the makeup industry.
Trend Themes
1. Lip Contouring - The rise of lip contouring in the makeup industry presents opportunities for companies to create new and innovative products focused on enhancing the shape of lips.
2. Ombre Lips - The popularity of ombre lips provides a chance for companies to create lip products that can achieve this look, allowing users to enhance their lips in a new and unique way.
3. Luxury Sets - The trend towards luxury makeup sets presents opportunities for companies to create high-end lip kits that appeal to consumers looking for quality and glamour.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend toward lip contouring by offering lip products that enhance the shape of lips.
2. Cosmetics - Companies in the cosmetics industry can capitalize on the rise of ombre lips by creating products that allow users to achieve this unique look.
3. Fashion - The trend towards luxury makeup sets presents opportunities for companies in the fashion industry to create high-end lip kits that complement their clothing lines.
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