Korean Shoemaker Sovo Has Launched Nuca Skincare
Rebecca Byers — February 6, 2017 — Marketing
Korean shoemaker Sovo has launched Nuca skincare line, a contemporary beauty brand that stands out thanks to subtle matte pink packaging and delicate typography. The new venture is a collaboration between the Sovo brand and consulting firm Eggplant Factory, based in Seoul that takes its titular inspiration from the Spanish word for nape, a subtle allusion to female sensuality.
The Nuca skincare range includes a variety of makeup products and hydrating masks, with two bestsellers being the Gentle Moisturizing Pink Cushion and the Hydro Mega Waterfall Cream, according to Wallpaper. Boasting a similarly pleasing aesthetic on Instagram, Nuca skincare can be seen as adhering to the same inspirations as other Instagram-friendly beauty brands such as Milk Makeup and Glossier.
The Nuca skincare range includes a variety of makeup products and hydrating masks, with two bestsellers being the Gentle Moisturizing Pink Cushion and the Hydro Mega Waterfall Cream, according to Wallpaper. Boasting a similarly pleasing aesthetic on Instagram, Nuca skincare can be seen as adhering to the same inspirations as other Instagram-friendly beauty brands such as Milk Makeup and Glossier.
Trend Themes
1. Instagram-friendly Beauty Brands - There is an opportunity for beauty brands to create products with aesthetically pleasing packaging and target Instagram-savvy consumers.
2. Collaboration Between Fashion and Beauty Brands - Fashion brands can collaborate with beauty brands to create unique product lines that leverage their existing customer base and brand recognition.
3. Hydrating Masks and Cushion Makeup - There is a demand for innovative hydrating masks and cushion makeup products that offer convenience and skincare benefits.
Industry Implications
1. Fashion - Fashion industry can explore collaborations with beauty brands to expand their product offerings and tap into the beauty market.
2. Beauty - Beauty industry can focus on developing Instagram-friendly products with visually appealing packaging to target social media-savvy consumers.
3. Skincare - Skincare industry can invest in research and development of hydrating masks and cushion makeup products that cater to the growing demand for convenience and skincare benefits.
6.7
Score
Popularity
Activity
Freshness
