Designers implement region-specific packaging as a form of celebration
Implications - Many Chinese designers are opting for packaging that references their roots. Whether it's being introduced within or outside of China, this referential form of packaging is a nod to the country's rich culture, history and heritage. This suggests that consumers want a back story when it comes to their products, both as a form of engagement and as a representation of cultural authenticity.
Workshop Question - How can your brand cultivate an authentic identity that caters to the identity or culture of its consumers?
Trend Themes
1. Cultural Referencing Packaging - Many designers are opting for region-based packaging that references their roots, suggesting that consumers want a back story and a representation of cultural authenticity.
2. Fusion of Traditional and Modern Design - Brands are taking traditional designs and giving them a modern twist, attracting a wider audience and creating new opportunities for marketing and design.
3. Ethnicity-based Beauty Products - Beauty brands are merging techniques and ingredients from different cultures to create unique products for consumers, exemplifying the potential for the fusion of cultures in commerce.
Industry Implications
1. Food and Beverage Packaging - With an emphasis on cultural referencing and traditional designs, there is a great potential for innovation and differentiation in the food and beverage packaging industry.
2. Luxury Consumer Goods Packaging - Taking inspiration from Chinese folklore and traditional designs could give luxury consumer goods brands an opportunity to create unique, high-end packaging that stands out on shelves.
3. Beauty and Skincare Products - There is a growing trend in merging ingredients and techniques from different cultures in beauty and skincare products, opening the door for innovation and unique branding opportunities.
