Streamlined web design helps foster a straightforward online experience
Implications - Minimalism is an aesthetic that's made a huge comeback in the world of design and fashion, and more recently, is helping usher in a wave of easily navigable websites. Easy of use is a huge issue when it comes to creating an effective website, and a minimalist visual approach helps not only streamline user experience, but also communicates a more modern brand image.
Workshop Question - Consider your brand's current website, what are a few changes that you can make in order to streamline user engagement and navigation?
Trend Themes
1. Minimalist Design - The rise of the minimalist aesthetic in web design helps create streamlined user experiences with modern brand images in mind.
2. Artisanal Branding - Creating a unique and detailed brand image, with strong attention to quality ingredients and the organic history of a brand has proved successful particularly with food and beverage brands.
3. Responsive E-commerce - Providing an easy-to-use and aesthetically pleasing online shop that is compatible across all devices can greatly enhance a company's online presence and ultimately increase sales.
Industry Implications
1. Web Design and Development - Businesses can innovate by exploring the use of minimalist and responsive design principles to create an effortless user experience with a modern brand image.
2. Food and Beverage Branding - Disruptive branding innovation opportunities can be seized by focusing on quality and authenticity through artisanal visuals and by creating a clear narrative around the organic origins of the product.
3. E-commerce and Retail - Companies can enhance the online shopping experience and ultimately drive more sales by designing clean and easy-to-use platforms that are mobile compatible.
6 Featured, 50 Examples:
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Date Range:
May 14 — Apr 15
Trending:
Warm
Consumer Insight Topics:
