Butterfly Kingdom Tea Packaging Has a Colorful Delicacy to Its Design
Amelia Roblin — December 14, 2013 — Marketing
References: trooniondesign & thedieline
It seemed fitting to build a brand of Taiwanese loose leaf infusions around the fact that the country is bursting with bright and beautiful bugs. Butterfly Kingdom Tea packaging celebrates one of the world's most exquisite creatures that is, by no coincidence, an important pollinator. The lovely floral blends that make up this line of warm beverages are well served by this natural and striking image.
TROONION Design chose seven of its favorite butterflies and illustrated them in detail with colored pencils. These drawings were then scattered over the white surfaces of the cartons. If the graphics weren't enough to celebrate the fragile and elegant features of the sweet subjects, Butterfly Kingdom Tea packaging has also been finished with carefully creased edges that mimic the folding and flitting of wings.
TROONION Design chose seven of its favorite butterflies and illustrated them in detail with colored pencils. These drawings were then scattered over the white surfaces of the cartons. If the graphics weren't enough to celebrate the fragile and elegant features of the sweet subjects, Butterfly Kingdom Tea packaging has also been finished with carefully creased edges that mimic the folding and flitting of wings.
Trend Themes
1. Nature-inspired-packaging - There is an opportunity for brands to create packaging designs that celebrate the beauty and importance of nature, similar to Butterfly Kingdom Tea's butterfly-inspired packaging.
2. Illustration-driven-branding - The use of hand-drawn illustrations on branding materials presents an opportunity for brands to add a personal, unique touch to their products, like Butterfly Kingdom Tea's use of illustrations of butterflies.
3. Sustainability-focused-branding - Brands can focus on sustainability by using packaging materials and designs that showcase their eco-friendliness, similar to Butterfly Kingdom Tea's use of white cartons with creased edges, which may imply that they're made from recyclable materials.
Industry Implications
1. Tea-industry - Tea brands can differentiate themselves by using unique packaging designs inspired by nature, such as Butterfly Kingdom Tea's butterfly-inspired packaging.
2. Illustration-and-design-industry - Brands can benefit from the use of hand-drawn illustrations in their branding materials as a creative and personal touch, as seen in Butterfly Kingdom Tea's packaging.
3. Sustainable-packaging-industry - There is an opportunity for sustainable packaging companies to create designs that showcase their eco-friendliness, similar to the white cartons with creased edges used by Butterfly Kingdom Tea, which may imply that they're made from recyclable materials.
4.8
Score
Popularity
Activity
Freshness
