This Long Tea Branding Offers an Example of Storytelling Marketing
Jaime Neely — August 28, 2011 — Lifestyle
References: branward & thedieline
Storytelling marketing has existed for quite some time in various industries, and this packaging makeover for Long Tea is a perfect example. This series of Long Tea flavors is inspired by oriental dragons and their history and role in ancient storytelling. The dragon represents spiritual strength and is believed to bring power, knowledge, strength and good luck to those with whom they cross paths.
Long Tea hopes to appeal to consumers based on similar characteristics and qualities; its tea not only offers delicious flavors, but also many benefits to improve one's health. The packaging is vibrant and features small origami animals.
Implications - Businesses that market their products in a captivating way, such as by telling a story or tale, will benefit by creating a lasting impression in the minds of consumers. Storytelling marketing is also more likely to reach out to consumers on a personal level.
Long Tea hopes to appeal to consumers based on similar characteristics and qualities; its tea not only offers delicious flavors, but also many benefits to improve one's health. The packaging is vibrant and features small origami animals.
Implications - Businesses that market their products in a captivating way, such as by telling a story or tale, will benefit by creating a lasting impression in the minds of consumers. Storytelling marketing is also more likely to reach out to consumers on a personal level.
Trend Themes
1. Storytelling Marketing - Opportunity for businesses to create a lasting impression and connect with consumers on a personal level by incorporating storytelling into their marketing strategies.
2. Captivating Packaging - Opportunity to enhance brand appeal and create a memorable experience for consumers through vibrant and visually appealing packaging designs.
3. Origami-inspired Design - Opportunity to explore origami-inspired design as a unique and eye-catching way to differentiate products and attract consumer attention.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage storytelling marketing and captivating packaging to create a strong brand identity and engage consumers on an emotional level.
2. Retail - Retailers can incorporate origami-inspired design elements into their packaging and store displays to create a visually distinctive and memorable shopping experience for customers.
3. Gifting and Souvenirs - Gifting and souvenir companies can utilize storytelling marketing and captivating packaging to evoke emotions and create a memorable connection between recipients and their products.
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