Silva Vitea Comes in a Shelf-Like Package
Jamie Danielle Munro — May 7, 2014 — Marketing
References: behance.net & packageinspiration
Silva Vitea is a type of tea that comes in a stacked, shelf-like package design. The branding for the company was done by Katie Bohl, who gave the outside of the box a very minimalist look, with quite thin font.
Each box comes with two teabags inside, with one stacked on top of the other in its own individual box. If you're someone who likes plenty of tea with one package, then Silva Vitea is most likely not a great fit. For those willing to pay for the quality and less tea bags (along with an interesting branding concept), then this company is sure to please.
Stacked shelf-like designs are clearly not just for books these days, as Katie Bohl demonstrates with this distinct look.
Each box comes with two teabags inside, with one stacked on top of the other in its own individual box. If you're someone who likes plenty of tea with one package, then Silva Vitea is most likely not a great fit. For those willing to pay for the quality and less tea bags (along with an interesting branding concept), then this company is sure to please.
Stacked shelf-like designs are clearly not just for books these days, as Katie Bohl demonstrates with this distinct look.
Trend Themes
1. Minimalist Packaging - The trend of minimalist packaging presents an opportunity for brands to create sleek and modern designs that stand out on store shelves.
2. Stacked Packaging - The use of stacked packaging offers a unique and visually appealing way for brands to package their products, creating a memorable unboxing experience.
3. Unique Branding Concepts - Innovative branding concepts like the shelf-like package design for Silva Vitea tea present opportunities for brands to differentiate themselves and leave a lasting impression on consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of stacked packaging and unique branding concepts to enhance the consumer experience and attract attention to their products.
2. Retail - The retail industry can embrace the trend of minimalist packaging to create visually appealing product displays that align with modern consumer preferences.
3. Graphic Design - The graphic design industry can leverage the demand for unique branding concepts to collaborate with businesses and create innovative packaging designs that capture consumer attention.
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