Arizona Tea Packaging Simplifies the Busy Motifs of the Existing Look
Amelia Roblin — November 19, 2013 — Marketing
References: cargocollective & packagingoftheworld
The current visual identity of this brand of iced tea is even better recognized after the infamous Miley Cyrus Terry Richardson photo shoot. Now that the product truly has the public's attention, this Arizona Tea packaging concept strives to tighten up its image.
Maria Theron of Venezuela undertook this design as a student project. The goal was to broaden the consumer base of the beverage by cleaning up the graphics. Taking shapes and patterns from the State's Native American art and textiles, Maria came up with precise repeated motifs and executed them with fine black lines on a pure white background. There is clarity amidst the complex ornamentation, and the colorful name of the brand simply pops from this Arizona Tea packaging concept.
Maria Theron of Venezuela undertook this design as a student project. The goal was to broaden the consumer base of the beverage by cleaning up the graphics. Taking shapes and patterns from the State's Native American art and textiles, Maria came up with precise repeated motifs and executed them with fine black lines on a pure white background. There is clarity amidst the complex ornamentation, and the colorful name of the brand simply pops from this Arizona Tea packaging concept.
Trend Themes
1. Minimalist Packaging - Opportunity for brands to simplify complex graphics and create a clean visual identity for their products.
2. Incorporating Cultural Influences - Brands can leverage traditional art and textiles to infuse their packaging designs with unique patterns and motifs.
3. Contrasting Color Elements - Using a simple white background to make bold and colorful brand names stand out on packaging.
Industry Implications
1. Beverage - Opportunity for beverage brands to revamp their packaging design to attract a broader consumer base.
2. Graphic Design - Innovation opportunity for designers to create visually appealing packaging by incorporating cultural influences and minimalistic design elements.
3. Fashion - Brands in the fashion industry can explore collaborations with beverage companies to create limited-edition packaging inspired by cultural motifs.
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