Sakhi Copenhagen Fuses Nordic and Eastern Healing Traditions
Mishal Omar — January 20, 2017 — Marketing
References: sakhicopenhagen & wallpaper
Sakhi Copenhagen is a beauty brand that was created by Farah Sakhi, who was born in Scandinavia and is of Afghan-Persian origin. The founder decided to fuse her personal experiences and cultures together by creating a brand that uses techniques from both in the formulation and designs of its products.
The brand offers four different skin and hair remedies, each of which are based in organic nigella oil – which is a "bioactive superseed or blackseed that is known in Arabic as the blessed seed." The collection offers a face oil with orange blossom and mandarin, a hair remedy with cedar wood and peppermint, a hand cream with rose and cardamom and a healing balm with frankincense and bergamot.
While the products themselves are Eastern inspired, the minimalist branding of the Sakhi Copenhagen products is clearly influenced by Nordic design styles.
The brand offers four different skin and hair remedies, each of which are based in organic nigella oil – which is a "bioactive superseed or blackseed that is known in Arabic as the blessed seed." The collection offers a face oil with orange blossom and mandarin, a hair remedy with cedar wood and peppermint, a hand cream with rose and cardamom and a healing balm with frankincense and bergamot.
While the products themselves are Eastern inspired, the minimalist branding of the Sakhi Copenhagen products is clearly influenced by Nordic design styles.
Trend Themes
1. Cultural Fusion in Skincare - Sakhi Copenhagen fuses Nordic and Eastern healing traditions to create a unique skincare brand.
2. Organic Nigella Oil as an Ingredient - The use of organic nigella oil in skincare products presents an opportunity for innovative formulations and increased market demand.
3. Minimalist Branding in Skincare - The influence of Nordic design styles on skincare branding opens up possibilities for minimalist and visually appealing packaging.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the incorporation of diverse cultural influences and unique ingredients to create innovative products.
2. Organic and Natural Products - The demand for organic and natural skincare products can be met by incorporating organic nigella oil, offering health-conscious consumers a new option.
3. Design and Packaging - The design and packaging industry can cater to the growing trend of minimalist branding in skincare, creating visually appealing and aesthetically pleasing product packaging.
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