Beacon apps help travelers navigate more efficiently
Implications - Seeking to make travelling a little less stressful, consumers are turning to location-based technology to make things like navigation more streamlined. No longer used only for retail, beacon technology is offering travelers a way to stay informed about flight delays, directions and even wait times. This reflects a turn toward more connected, and less strenuous forms of travel.
Workshop Question - In what ways can your brand make consumers' on-the-go routine more streamlined and convenient? How could you leverage technology?
Trend Themes
1. Location-based Technology in Travel - Location-based technology is being increasingly used in travel industry related products and services, such as beacon-based indoor navigation systems, to make travel more efficient and less stressful.
2. Beacon Technology for Indoor Navigation - Beacon technology is being used extensively for indoor navigation in airports and other public spaces for the benefit of visually challenged, elderly or clueless travelers.
3. Streamlining Travel Processes Through Beacon Technology - Beacon technology is helping to streamline the travel process by providing location-specific information, targeted promotions, reducing wait times at airports, and offering personalized experiences throughout the terminal.
Industry Implications
1. Travel and Tourism - Incorporating location-based technology in various travel-related services such as navigation, customer service, and booking could provide numerous opportunities to enhance the traveler’s experience.
2. Technology - Beacon technology is revolutionizing the tech industry and has far-reaching implications on its products and services such as indoor navigation, location-sensitive data, and targeted promotions.
3. Retail and Advertising - Beacon-based location-sensitive data and targeted promotions offer multiple opportunities for retail and advertising industries to offer customized experiences and push advertising messages to consumers in an innovative way.
