This Deco English Breakfast Tea Box Honors Twining's 80th Anniversary
Laura McQuarrie — October 20, 2013 — Lifestyle
References: brandingmagazine & packagingoftheworld
To celebrate the 80th anniversary of English Breakfast tea, Twinings teamed up with BrandOpus to develop a special packaging for its celebration pack.
The decadent black tea box channels elements from the 1930s, when the Twinings English Breakfast tea was first created. The finished box has gold deco-inspired detailing on it, which is rendered in gold foil. The look of the box bears a striking resemblance to the Great Gatsby CD cover, which should win over a younger crowd of tea drinkers as well.
BrandOpus included details from the tea company's history, like the golden lion, which was the original icon for the Twinings brand. This is a wonderful way to honor the history of this iconic company, as well as stay current with one of this year's pop culture hits.
The decadent black tea box channels elements from the 1930s, when the Twinings English Breakfast tea was first created. The finished box has gold deco-inspired detailing on it, which is rendered in gold foil. The look of the box bears a striking resemblance to the Great Gatsby CD cover, which should win over a younger crowd of tea drinkers as well.
BrandOpus included details from the tea company's history, like the golden lion, which was the original icon for the Twinings brand. This is a wonderful way to honor the history of this iconic company, as well as stay current with one of this year's pop culture hits.
Trend Themes
1. 30s-inspired Packaging - The use of 1930s-inspired packaging designs can attract a younger demographic and create a sense of nostalgia.
Industry Implications
1. Tea - Tea companies can leverage 30s-inspired packaging to enhance brand heritage and appeal to a wider audience.
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