NRG Organic Tea Boxes Give an Illusion of Great Depth and Complexity
Amelia Roblin — November 14, 2013 — Marketing
References: andrewjulyscott & packagingoftheworld
A rectangular box is probably one of the most common containers for retail products, but there can be value in opting for something more elaborate. NRG Organic Tea packaging is made of creased paper with a shallow base and a folding lid; however, the shape and surface treatments have been given another dimension.
Andrew July Scott gave the cartons an additional two sides, turning them into elongated hexagonal shapes. Graphic enhancement of the tops of the boxes suggests the extruded form of a cube, and this affords the illusion of depth when the packages are actually quite flat.
The introduction of pattern brings more intricacy to NRG Organic Tea packaging. Tiny tricolor hexagon motifs on the insides of the containers create a false 3D texture around the flavor-bursting teabags.
Andrew July Scott gave the cartons an additional two sides, turning them into elongated hexagonal shapes. Graphic enhancement of the tops of the boxes suggests the extruded form of a cube, and this affords the illusion of depth when the packages are actually quite flat.
The introduction of pattern brings more intricacy to NRG Organic Tea packaging. Tiny tricolor hexagon motifs on the insides of the containers create a false 3D texture around the flavor-bursting teabags.
Trend Themes
1. Compacted Geometric Packaging - Incorporating additional dimensions and graphic enhancements creates depth and complexity in packaging design.
2. Illusion of Depth - Utilizing graphic enhancements and patterns to create an illusion of depth in flat packaging designs.
3. False 3D Texture - Introducing tricolor hexagon motifs inside containers to create a textured effect in packaging design.
Industry Implications
1. Food and Beverage Packaging - Exploring compacted geometric packaging techniques can enhance product presentation and create a unique brand experience for food and beverage companies.
2. Retail Packaging - Incorporating the illusion of depth in packaging design can captivate consumers and differentiate retail products on store shelves.
3. Graphic Design and Printing - The demand for graphic enhancements and pattern integration in packaging design presents disruptive innovation opportunities for graphic design and printing companies.
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