Taj Mahal Tea Packaging Invites Access in a Sophisticated Way
Amelia Roblin — January 7, 2014 — Marketing
References: behance.net & packagingoftheworld
The design of Taj Mahal Tea packaging is quite different than you're probably used to. It isn't a box with a flap that presents a finicky access point for infusions in sachets; instead, Gargee Thakkur of India seems to have modeled the boxes on cabinet drawers. This concept begins to separate itself from the usual throw-away carton and strives to become a piece of furniture in your kitchen.
Each example of Taj Mahal Tea packaging includes a set of three compartments that are filled with different flavors in paper pouchs. Little semicircular holes have been made into the tops of the folded card pockets, indicating that a simple pull with your finger will open up the elegantly and exotically illustrated boxes.
Each example of Taj Mahal Tea packaging includes a set of three compartments that are filled with different flavors in paper pouchs. Little semicircular holes have been made into the tops of the folded card pockets, indicating that a simple pull with your finger will open up the elegantly and exotically illustrated boxes.
Trend Themes
1. Drawer-like Packaging - The innovative design of Taj Mahal Tea packaging, inspired by cabinet drawers, offers a unique and sophisticated way to access tea sachets.
2. Functional Packaging - The use of compartments and easy access points in Taj Mahal Tea packaging showcases the trend towards packaging that serves multiple purposes.
3. Sustainable Packaging - Taj Mahal Tea packaging's durable design and potential for reuse demonstrates a growing demand for eco-friendly packaging solutions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore drawer-like packaging concepts to enhance product presentation and convenience for consumers.
2. Home Decor - Home decor industry can incorporate the concept of drawer-like packaging to create functional and visually appealing storage solutions for kitchen and pantry items.
3. Packaging and Printing - The packaging and printing industry can explore innovative designs like drawer-like cartons to provide unique and customized packaging solutions for various products.
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