Halloween activities take on a digital spin with apps made for kids
Implications - Moving beyond traditional celebratory tactics, parents are turning to mobile alternatives to make festivities like Halloween more fun and engaging for kids. Used as a costume accessory or simply to prank others, mobile apps not only help parents keep kids occupied, but also serve to make play and celebration more convenient.
Workshop Question - What products, services or areas of your business could you completely re-invent with the use of mobile technology?
Trend Themes
1. Appified Celebrations - The trend of using mobile apps for celebrations like Halloween presents a disruptive innovation opportunity for mobile app developers to create more customized and engaging experiences for kids and adults alike.
2. Voice-changing Apps - The rise of voice-changing apps like Sainsbury's Spooky Speaker app creates opportunities for new digital entertainment experiences at Halloween parties or for aspiring content creators on platforms like Youtube and TikTok.
3. Big Data-powered Experiences - The use of big data to power Digital Halloween costume finders like Google's Frightgeist has opened up new possibilities for data-driven marketing and advertising campaigns that can be customized for specific regions or demographics.
Industry Implications
1. Mobile App Development - Mobile app developers can leverage the trend of appified celebrations to create more engaging digital experiences for consumers, thus boosting their app downloads and user base.
2. Voice Technologies - The rise of voice-changing apps as a new form of digital entertainment for seasonal occasions like Halloween presents opportunities for businesses adopting voice technologies to better reach consumers.
3. Data Analytics - Data-driven marketing and advertising campaigns powered by big data tools like Google Trends can benefit from insights gained from Digital Halloween costume finders and make better-informed decisions in their advertising strategies.
4 Featured, 34 Examples:
127,407 Total Clicks
Date Range:
Oct 14 — Oct 15
Trending:
Mild
Consumer Insight Topics:
