Brands adopt unique packaging shapes for aesthetic appeal
Implications - Moving beyond traditional aesthetic design, brands are turning to unique, geometric packaging forms and shapes for visual intrigue. Crafting packages to reference origami figures and even floral shapes, brands are using this approach to pique interest and enhance traditional consumer-brand experiences with heightened sensory appeal.
Workshop Question - How important is visual appeal to your core demographic? How can you take the aesthetic of your product and services to the next level?
Trend Themes
1. Unique Geometric Packaging Shapes - Brands are adopting unique packaging forms to enhance consumer-brand experiences with heightened sensory appeal by creating origami figures, floral shapes, and Asian inspired fans.
2. Eco-friendly, Practical Packaging - Packaging is becoming more practical for on-the-go consumption and eco-friendly with recycled paper containers in bite-sized portions, removing issues of mess and plastic waste.
3. Character Designs of Packaging - Brands create packaging that characterizes their products using mascot illustrations and designs resembling everyday tools.
Industry Implications
1. Food and Beverage - Food and beverage companies can create innovative packaging that enhances sensory experiences and practicality.
2. Personal Care and Cosmetics - Fragrance and personal care brands benefit from packaging that specializes to cater to certain consumers in design or scent.
3. Retail & E-commerce - Retail companies can differentiate from competitors by providing unique, playful, or eco-friendly product packaging designs.
7 Featured, 63 Examples:
490,645 Total Clicks
Date Range:
Jul 14 — Aug 16
Trending:
Warm
Consumer Insight Topics:
