Consumers seek to add customization to their cooking rituals
Implications - No longer content with merely consuming personalized forms of edible goods, consumers are now searching for ways to customize the actual process of cooking, baking and garnishing food items. This shift is illustrative of the ways in which the DIY/maker culture movement has spawned a greater desire for customization in both product and ritual.
Workshop Question - Maker culture is based in the desire to leave one's own mark on the products they consumer; how can your brand help consumers who don't have the time to create items from the ground up enjoy the same satisfaction?
Trend Themes
1. DIY Cooking - Consumers are seeking ways to customize the actual process of cooking, baking and garnishing food items.
2. Customized Kits - There is a growing trend of customized cooking kits that cater to individual skill levels and preferences.
3. Foodie Creativity - Consumers are looking for ways to express their creativity while also being health-conscious when it comes to cooking and baking.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage this trend towards DIY cooking by offering customizable ingredients and kits.
2. Retail - Retailers can offer customized cooking kits and journals to appeal to the growing millennial demographic that values creativity and health-consciousness.
3. Diy/maker Culture - The DIY/maker culture movement can tap into this trend of customized cooking by offering workshops and classes on making personalized cooking kits and journals.
5 Featured, 44 Examples:
242,176 Total Clicks
Date Range:
Jan 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
