Emil S Goes for a Wooden Look for Clipper Tea
Jamie Danielle Munro — April 18, 2014 — Marketing
References: behance.net & packageinspiration
This new design for clipper tea exudes an extremely industrial feel. Designed by Emil S of Finland, the work was done for a school project, and he was looking to reinvent the branded image of the product.
According to Emil, he "chose Clipper tea, because of it’s organic nature, and redesigned their packaging to be a gift product, while still maintaining the brands humble image." The humble look is certainly maintained through the simplistic wood that's used, but considering most tea comes in either paper, plastic or metal containers, the material helps to set this item apart. For the font and details on the top, Emil also kept things simple, going for a black, white and green design that exudes the tea's organic elements.
According to Emil, he "chose Clipper tea, because of it’s organic nature, and redesigned their packaging to be a gift product, while still maintaining the brands humble image." The humble look is certainly maintained through the simplistic wood that's used, but considering most tea comes in either paper, plastic or metal containers, the material helps to set this item apart. For the font and details on the top, Emil also kept things simple, going for a black, white and green design that exudes the tea's organic elements.
Trend Themes
1. Organic Tea Packaging - Opportunity for disruptive innovation in creating sustainable packaging solutions for organic tea products.
2. Industrial Design Aesthetic - Opportunity for disruptive innovation in applying industrial design aesthetics to consumer packaging, providing a unique and eye-catching look.
3. Minimalist Packaging - Opportunity for disruptive innovation in minimalist packaging designs that evoke simplicity and authenticity.
Industry Implications
1. Food and Beverage Packaging Industry - Opportunity for disruptive innovation in developing creative and eco-friendly packaging solutions for the food and beverage industry.
2. Natural and Organic Products Industry - Opportunity for disruptive innovation in creating distinctive packaging designs that reflect the natural and organic attributes of products.
3. Design and Branding Industry - Opportunity for disruptive innovation in reimagining branding and packaging strategies to enhance product differentiation and consumer appeal.
3.2
Score
Popularity
Activity
Freshness
