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Kidult Celebration

Child-centric celebrations are given a makeover with mature decor

Implications - No longer considered just for kids, seasonal celebrations like Halloween are being proudly adopted by adults through more refined decor. Trading in cartoonish aesthetics for macabre style, consumers are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes.
Workshop Question - How can your brand ease the consumer's fear of adulthood and related responsibilities?
Trend Themes
1. Adultification of Seasonal Celebrations - Adults are seeking to maintain celebrations and activities associated with childhood in a way that conforms to older, more adult tastes through refined decor.
2. Macabre and Gothic Decor - Consumers are embracing macabre and gothic-style decor as an alternative to cartoonish, playful aesthetics.
3. DIY Halloween - Consumers are seeking budget-friendly ways to create unique Halloween decor through DIY projects and life hacks.
Industry Implications
1. Home Decor - Home decor businesses could explore producing products that follow the emerging trends of refined, macabre decor and seasonal celebration products that appeal to adult audiences.
2. DIY and Craft Supplies - Companies selling DIY and craft supplies can offer products that cater to the rising trend of DIY Halloween projects and life hacks.
3. Sustainability-focused Candles - Candle-making businesses can experiment with sustainability-focused products that appeal to consumers looking for plant-based and animal-free products, while incorporating trendy designs and imagery such as gothic, psychedelic, and skeletal motifs.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
434,002 Total Clicks
Date Range:
Sep 14 — Jul 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Halloween Life Hacks
Halloween Life Hacks
Guff Provides Easy DIYs for Halloween House Parties
This series of Halloween life hacks will make any house party a truly memorable one. Easy to execute, the do-it-yourself projects are so creative and clever, it is sure to creep people out as much... MORE
Carved Skull Lamps
Carved Skull Lamps
The Unconventional Lamp Shades Have Been Intricately Carved
These carved skulls can be bought on etsy and they function as unusual home decor objects and even lamp shades. The artist Mikhail Bozhok uses animal skulls as the base for his creations and while... MORE
Plaster Hand Candlesticks
Plaster Hand Candlesticks
These DIY Candlesticks Make Perfect Halloween Centerpieces
DIY Plaster Hand Candlesticks are budget-friendly decorations which are easy to make and fun to create. These spooky candlesticks require minimal materials and the human hand. Using Alja Safe... MORE
Skull Planters
Skull Planters
This Skeletal Vase is Made for Macabre and Modern Homes
The Skull Planter is great for modern homes looking to add a bit of a hipster edge. Or perhaps it could be used as a Halloween-specific piece of decor that is only put out in the fall. Whatever the... MORE
Chromatic Skull Candles
Chromatic Skull Candles
EmberCandleCo's Soy Candles Blend Gothic and Psychedelic Inspirations
Etsy shop EmberCandleCo specializes in decorative skull candles that are made from organic soy wax. In addition to their vibrant and fun design, the candles are sustainable and animal-free,... MORE
Skeletal Flamingo Ornaments
Skeletal Flamingo Ornaments
This Outdoor Halloween Decoration Puts a Spin on Classic Lawn Decor
While there’s nothing cheerier than a pink flamingo sitting on a bright green lawn, these classic ornaments are hardly fitting as an outdoor Halloween decorations. As an alternative to the... MORE
Halloween Wine Glasses
Halloween Wine Glasses
Jason Lanzoni Designs Spooky Dishware for Themed Parties
The spookiest time of the year may have come and gone, but that doesn’t mean people won’t be interested in getting their hands on a set of Halloween wine glasses. After all, it is always... MORE

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