Back-to-school supplies incorporate 90s motifs to ease the minds of students
Implications - With 90s nostalgia in full swing throughout the fashion and beauty industries, brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers. Modern youth is experiencing high rates of stress and anxiety which can be amplified when faced with returning to studies. However, statistics are showing that young students are finding joy in back-to-school shopping where they get to have a say in what's being purchased for them, encouraging brands to incorporate feel-good nostalgia into their offerings.
Workshop Question - What life change is your consumer facing and how can you ease their anxieties during this transition?
Trend Themes
1. Nostalgia Marketing - Brands are incorporating iconic motifs into their back-to-school products to resonate with younger consumers who are experiencing high rates of stress and anxiety.
2. Anime-inspired Beauty Products - Japanese beauty brand Creer Beaute's Moisture Rouge line of lipsticks inspired by anime series like Sailor Moon is just one example of increasingly popular anime-themed beauty products.
3. Personalized Clothing Boxes for Children - Subscription-based service KidBox sends personalized back-to-school kits for children based on a style quiz, collaborating with Delivering Good to donate clothing to children in need for every box kept in its entirety.
Industry Implications
1. Beauty - The beauty industry has seen a rise in nostalgia-themed and anime-inspired products that appeal to younger consumers.
2. Subscription Services - Subscription-based companies like KidBox are providing personalized back-to-school options for children and utilizing charity partnerships to make a positive impact.
3. Fashion - Nostalgia marketing is not limited to school supplies - fashion brands are tapping into the trend by re-releasing popular items from past decades or incorporating retro elements into new collections.
10 Featured, 87 Examples:
272,169 Total Clicks
Date Range:
Mar 17 — Apr 19
Trending:
V. Hot
Consumer Insight Topics:
