Campaigns related to sexuality and sexual health are turning to politics
Though products related to sexuality and sexual health have always been viewed as somewhat taboo, some brands that offer them are taking it a step further by grounding their campaigns in political and social issues. The dichotomy between these strong "left-leaning" stances, and the seemingly more prominent "conservative" movement in North America is allowing brands to make more definitive statements that will ultimately target the demographics most important to them.
Workshop Question - Where does your brand fit into the political and social landscape, and how can it leverage that position to better the consumption choices and lives of consumers?
Trend Themes
1. Political Activism - Sexuality and sexual health campaigns are incorporating political and social issues to resonate with target demographics.
2. Environmental Consciousness - Repurposing waste products into unconventional items makes a statement on reducing plastic waste in oceans.
3. Charitable Actions - Offering free birth control draws attention to accessibility issues while creating a socially-conscious brand image.
Industry Implications
1. Healthcare - Healthcare providers can incorporate political and societal issues into campaigns to connect with target audiences.
2. Environmental Services - Companies can repurpose waste materials into new products to address plastic waste concerns.
3. Social and Political Organizations - Activist groups can use creative campaigns to draw attention to issues that resonate with their target demographic.
4 Featured, 31 Examples:
88,127 Total Clicks
Date Range:
Feb 15 — Aug 17
Trending:
Average
Consumer Insight Topics:
