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Dessert Protein

Brands are infusing protein into traditional desserts

Once-traditional desserts are now being infused with protein. This somewhat enhances health benefits, but more importantly, this allows brands to market these indulgences as nutritious items. This reframed perspective ensures that these products are differentiated from countless competitors. This shift is indicative of brands' desire to cater to consumers' interest in fad-dieting and health products, combined with consumer desire to achieve health and fitness-related goals in a way that is "fast-tracked" and convenient.
Workshop Question - How can your brand combine fads associated with its product/service, with the convenience that consumers desire?
Trend Themes
1. Protein Infused Desserts - Brands are infusing protein into desserts as consumers look for healthier, but still indulgent options.
2. Low-calorie/healthy Ice Creams - Brands are creating low-calorie and healthier ice creams to cater to health-conscious consumers.
3. Allergy-friendly Treats - Brands are offering allergy-friendly treats that cater to consumers with dietary restrictions and special diets.
Industry Implications
1. Food & Beverage - The food and beverage industry can focus on developing low-calorie, protein-packed desserts that cater to health-conscious consumers.
2. Health & Fitness - The health and fitness industry can focus on creating products and programs that integrate with existing dietary trends and restrictions.
3. Allergy & Dietary Restrictions - The allergy and dietary restrictions industry can continue to innovate and refine products that cater to consumers with special dietary needs.
3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 62 Examples:
96,562 Total Clicks
Date Range:
Jul 17 — Aug 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Low-Fat Protein Ice Creams
Low-Fat Protein Ice Creams
The Kroger Simple Truth Low Cow Lite Ice Cream is a Healthy Alternative
The Kroger Simple Truth Low Cow Lite Ice Cream is formulated with a recipe that makes it a healthier alternative to traditional ice creams that are associated with being high in unhealthy ingredients.... MORE
Free-From Brownies
Free-From Brownies
Rule Breaker's Allergy-Friendly Brownies Promise "None of the Bad Stuff"
Rule Breaker makes Deep Chocolate Brownies and Chocolate Chunk Blondies without the top eight allergens, GMO ingredients and gluten. As such, the dairy-free and nut-free treat squares are vegan,... MORE
High-Protein Frostings
High-Protein Frostings
You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
It is not difficult for consumers to make or purchase their own cookie-flavored frosting, but You Fresh Naturals’ ‘Muscle Frosting’ offers both flavor and a high dose of protein.... MORE
Satisfying Low-Calorie Ice Creams
Satisfying Low-Calorie Ice Creams
The New Breyers Delights Low-Fat Ice Creams are High in Protein
Protein-rich diets are all the rage with those who are looking to maintain their current weight or shed pounds without feeling too restricted, so the new Breyers Delights Low-Fat Ice Creams are an... MORE
Kid-Friendly Protein Brownies
Kid-Friendly Protein Brownies
The SimplyProtein Kids Chocolate Brownie Bars are Low in Sugar
The high protein diet that has been all the rage with health-conscious consumers is shifting to different market segments as seen with the new SimplyProtein Kids Chocolate Brownie Bars. Positioned... MORE
Low-Calorie Mochi Ice Creams
Low-Calorie Mochi Ice Creams
Halo Top's New Mochi Green Tea Flavor is Low in Fat and Sugar
Fans of Halo Top’s delicious, low-calorie ice cream are sure to rejoice over news that the brand is now offering a delicious Mochi Green Tea flavor. Available alongside six other new flavors,... MORE
Planet-Supporting Ice Creams
Planet-Supporting Ice Creams
These New Three Twins Ice Cream Treats Give Back to the Planet
These new Three Twins Ice Cream treats give back to the planet by being involved with such initiatives as One Percent For The Planet to make them a feel good product to enjoy. The new ice cream... MORE
play_circle_filledDessert-Inspired Protein Bars
Dessert-Inspired Protein Bars
The New Quest Hero Protein Bars Contain Just 200 Calories Each
The new Quest Hero protein bars sound too tasty to be healthy but are formulated to be an effective option to curb hunger and offer a snack after workouts. The new bars come in three flavor options... MORE

Related Examples

Jewelry-Inspired Desserts
Jewelry-Inspired Desserts
Japan's FamilyMart is Now Selling Adorned High-End 'Jewelry Sweets'
Personalized Cookie Tastings
Personalized Cookie Tastings
After a Quiz, OREO is Pairing People with Unique OREO Cookie Flavors
Crumbled Cookie Brownies
Crumbled Cookie Brownies
Mrs. Freshley's and OREO are Introducing an OREO Brownie
Avocado-Iced Zucchini Cakes
Avocado-Iced Zucchini Cakes
This Healthy Chocolate Cake Features a Smooth Avocado Frosting
Product-Inspired Ice Cream Branding
Product-Inspired Ice Cream Branding
These Häagen-Dazs Ice Creams are Covered in Flavorful Artwork
Alcoholic Ice Cream Mixes
Alcoholic Ice Cream Mixes
The Curious Creamery Makes Ice Cream Mixes That Only Need Milk or Water
Funfetti Popcorn Flavors
Funfetti Popcorn Flavors
Pop Secret's New 'Popfetti' Popcorn Tastes Like a Funfetti Birthday Cake
Soviet-Style Ice Cream Branding
Soviet-Style Ice Cream Branding
To Camoe Ice Cream Features Classic Yet Contemporary Packaging
Decadent Sundae Cups
Decadent Sundae Cups
McDonald's is Introducing Two New Premium Desserts to Its Menu
Island-Flavored Fizzy Drinks
Island-Flavored Fizzy Drinks
McDonald's Japan's 'Blue Hawaii McFizz' is Just in Time for Summer
Custard-Infused Frozen Treats
Custard-Infused Frozen Treats
The Sonic Chocolate Chip Cookie Dough Custard Concrete is Indulgent
play_circle_filledDonut Ice Creams
Donut Ice Creams
Ben & Jerry's is Honoring Phish With a New Flavor Called 'Freezer Reprise'
Celebratory Dessert Poutines
Celebratory Dessert Poutines
This 'Summer Poutine' is Available for One Week Via foodora Montreal
Ice Cream Poke Bowls
Ice Cream Poke Bowls
foodora Vancouver Will Offer the Limited Edition 'Twisted Poke Bowl'
Spiced Rum Ice Creams
Spiced Rum Ice Creams
The B'lack Summer Skream' Truck is Serving Up Pitch Black Ice Cream
Anime-Themed Ice Cream
Anime-Themed Ice Cream
McDonald's Japan is Releasing a Pikachu-Themed McFlurry
Ice Cream Delivery Services
Ice Cream Delivery Services
Baskin-Robbins Will Now Deliver Through a Service Called DoorDash
Boozy Big-Brand Ice Creams
Boozy Big-Brand Ice Creams
The Haagen-Dazs Spirits Collection is Only Available in Canada
High-Protein Pea Snacks
High-Protein Pea Snacks
The Brave Roasted Peas are Made with Vegan Ingredients
Decadent Oversized Doughnuts
Decadent Oversized Doughnuts
The Chocolate Covered Donutella Versace Can Feed Up to Four People
Amino Acid-Enriched Waters
Amino Acid-Enriched Waters
The Rejuvenation Spring Water Drinks Boost Metabolism
Papaya-Based After Sun Lotions
Papaya-Based After Sun Lotions
The Hawaiian Tropic Brand Offers a Lotion for Irritated Skin
Preservative-Free Chicken Snacks
Preservative-Free Chicken Snacks
The Expressco Foods ProSticks Contain 23 Grams of Protein Each
Asian-Inspired Hummus Snacks
Asian-Inspired Hummus Snacks
Yumami Go-Dips Boast Ingredients like Adzuki Beans, Yuzu and Wasabi
Self-Serve Boba Tea Bars
Self-Serve Boba Tea Bars
MILK+T is the World's First Self-Serve Bubble Tea Flagship
Artisanal Vegan Ice Creams
Artisanal Vegan Ice Creams
The Häagen-Dazs Non-Dairy Ice Creams Feature Four New Flavors
Sustainable Protein Cookies
Sustainable Protein Cookies
Oatmega's New Protein Cookies are Made with Grass-Fed Whey Protein
Taffy-Covered Grapes
Taffy-Covered Grapes
Taffy Grapes Have Become Popular in Chicago Takeout Restaurants
Detoxifying Charcoal Brownies
Detoxifying Charcoal Brownies
BLK//SUGAR's Brownie Treats are Infused with Activated Charcoal
play_circle_filledMaple-Flavored Marshmallows
Maple-Flavored Marshmallows
President's Choice Launched a Unique Marshmallow Flavor for Canada 150
Savory Ice Cream Sandwiches
Savory Ice Cream Sandwiches
Mister is Serving Smoked Salmon Ice Cream Sandwiches for Canada 150
Citrusy Avocado Yogurts
Citrusy Avocado Yogurts
Trader Joe's Launched a Greek Whole Milk Yogurt with an Avocado Flavor
Retro-Branded Ice Creams
Retro-Branded Ice Creams
Van Leeuwen Artisan Ice Cream Draws on Iconic Imagery for its Branding
Americana Chocolate Sets
Americana Chocolate Sets
Stateside Treat Emporium's American Chocolates Embrace Classic Flavors
Crispy Dessert-Inspired Cookies
Crispy Dessert-Inspired Cookies
Archway's New Dessert Thins Come in Indulgent Flavors
Ice Cream-Filled Watermelons
Ice Cream-Filled Watermelons
Tokyo's Dominique Ansel Bakery is Selling 'What-a-Melon Soft Serve'
Milkshake-Sundae Hybrids
Milkshake-Sundae Hybrids
Baskin Robbins is Offering a Milkshake and Sundae Combination
Crispy Cracker Dessert Snacks
Crispy Cracker Dessert Snacks
The Snack Factory Dessert Thins are a Light, Airy Treat to Enjoy
Celebratory Cake Ice Creams
Celebratory Cake Ice Creams
The Cold Stone Creamery Confetti Cupcake Ice Cream Celebrates Summer
Nostalgic Flavor Ice Creams
Nostalgic Flavor Ice Creams
These Tillamook Special Batch Ice Creams are Limited-Edition
Slim Protein Snacks
Slim Protein Snacks
PhD Nutrition's Smart Protein Bars Nourish Without Unwanted Carbs
Brownie-Topped Doughnuts
Brownie-Topped Doughnuts
Dunkin Donuts Has Released a Raspberry Chocolate Brownie Doughnut
Nut-Based Protein Bars
Nut-Based Protein Bars
PowerBar's Plant Protein Bars are Loaded with Nuts and Nut Butter
Japanese Citrus Ice Creams
Japanese Citrus Ice Creams
The Häagen-Dazs Hyuganatsu Panna Cotta Pie is Summer-Ready
Probiotic-Packed Plant Protein Bars
Probiotic-Packed Plant Protein Bars
The Ona Treats Organic Functional Fuel Bars are USDA Organic
Water-Saving Protein Bars
Water-Saving Protein Bars
The Grown Bar Offers Nutritious Benefits for Its Consumers
Pumpkin Seed Protein Bars
Pumpkin Seed Protein Bars
The Health Warrior Pumpkin Seed Bars Have Simple Ingredients Only
Stevia-Sweetened Chocolate Bars
Stevia-Sweetened Chocolate Bars
Chocorite Offers Chocolate That is Low in Carbohydrates
Athletic Dessert Protein Bars
Athletic Dessert Protein Bars
The MUSCLE MILK Protein Product Snack Bars Come in Many Flavors
Literature-Inspired Ice Creams
Literature-Inspired Ice Creams
The Yuengling Butterbeer Premium Ice Cream is Harry Potter-Inspired
Irish Coffee Ice Creams
Irish Coffee Ice Creams
Tipsy Scoop's Coffee Ice Cream is a Special Release for St. Patty's Day
Whey Protein Cookies
Whey Protein Cookies
Whey 2 Be! Reimagines Classic Chocolate Chip Cookies with Protein
Sporty Nut Protein Bars
Sporty Nut Protein Bars
O12 Nutrition's Bars Have Names to Express the Strength of Plant Proteins
Healthy High-Protein Ice Creams
Healthy High-Protein Ice Creams
The Enlightened Flavored Ice Creams are Low in Sugar and Fat
Protein-Packed Ice Creams
Protein-Packed Ice Creams
Ice Cream from ProYo Offers 10 Grams of Protein Per Serving
Organic Coconut Frostings
Organic Coconut Frostings
Simple Mills' Healthy Dessert Frosting is Enriched with Coconut Oil
Cake-Flavored Nut Spreads
Cake-Flavored Nut Spreads
This Flavored Peanut Butter from Buff Bake Tastes Like Red Velvet Cake
Dessert-Inspired Almond Spreads
Dessert-Inspired Almond Spreads
Buff Bake's Almond Butter Spread Tastes Like Birthday Cake
Easily Digestible Snack Bars
Easily Digestible Snack Bars
Simply Protein's New Snack Bars are Branded as Easy-to-Digest Foods
Prideful Ice Cream
Prideful Ice Cream
Three Twins Ice Cream Introduces a Range of Flavors for LGBTQ Pride
Kiddie Protein Bars
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
Protein-Rich Crisps
Protein-Rich Crisps
Simply Protein Chips Are a Low-Calorie, High-Protein Snack