Etsy's Drake Coloring Book Features Familiar and Printable Images
Jana Pijak — December 15, 2015 — Life-Stages
Etsy's BEYGOODco shop specializes in pop culture-inspired greeting cards and art products like this Drake coloring book. The printable book is priced under $10 making it the perfect Gen Z gift and features 10 pages of familiar images. These include an illustration of Drake as Degrassi: The Next Generation character Jimmy as well as portraits of the rapper from his iconic Hotline Bling video.
The Canadian hip hop star is a favorite among the ladies and is not only loved by millennials but also by a younger generation of consumers. As adult coloring books become more popular, as do niche art kits that are designed to appeal to adolescents and teens.
This inexpensive product will not only result in hours of creative fun but is also Instagram-worthy, making it a hit among youthful demographics.
The Canadian hip hop star is a favorite among the ladies and is not only loved by millennials but also by a younger generation of consumers. As adult coloring books become more popular, as do niche art kits that are designed to appeal to adolescents and teens.
This inexpensive product will not only result in hours of creative fun but is also Instagram-worthy, making it a hit among youthful demographics.
Trend Themes
1. Adult Coloring Books - Opportunity for creating unique and niche coloring books for different age groups.
2. Niche Art Kits - Potential to develop specialized art kits targeting specific demographics, such as adolescents and teens.
3. Pop Culture-inspired Products - Disruptive innovation opportunity lies in creating merchandise inspired by popular celebrities and media.
Industry Implications
1. Art Supplies - Opportunity for developing and selling art supplies tailored to the growing popularity of adult coloring books and niche art kits.
2. E-commerce/online Retail - Potential for online platforms to offer a wide range of pop culture-inspired products, including coloring books and art kits.
3. Marketing and Advertising - Opportunity to leverage the popularity of pop culture icons like Drake to create targeted marketing campaigns for related merchandise.
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