This Conceptual Package Design Aims to Help the Colorblind
Laura McQuarrie — February 5, 2018 — Art & Design
References: behance.net
Chen Zhi Liang developed a conceptual colored pencil packaging solution for NOMA that aims to better assist consumers with colorblindness.
The packaging integrates a symbol-based system to help users differentiate individual colors, as well as dark and light tones, so that they can better communicate their ideas with the appropriate colors. The design of the package may also be arranged to fit one's usage preference by either using it flat, or changing the shape of the design to form an easy-to-use stand that clearly separates the dark and light shades in the colored pencil set.
For an added sensory experience, the designer imagines using a material for the package with a "sand-like texture."
Image Credit: Chen Zhi Liang
The packaging integrates a symbol-based system to help users differentiate individual colors, as well as dark and light tones, so that they can better communicate their ideas with the appropriate colors. The design of the package may also be arranged to fit one's usage preference by either using it flat, or changing the shape of the design to form an easy-to-use stand that clearly separates the dark and light shades in the colored pencil set.
For an added sensory experience, the designer imagines using a material for the package with a "sand-like texture."
Image Credit: Chen Zhi Liang
Trend Themes
1. Assistive Packaging Design - The development of packaging designs that aim to assist consumers with specific needs, such as colorblindness.
2. Symbol-based Differentiation - The use of symbols to help users differentiate between individual colors and distinguish dark and light shades.
3. Customizable Packaging - Packaging designs that can be arranged to fit the user's preference, offering a versatile and personalized experience.
Industry Implications
1. Art Supplies - The art supplies industry can integrate assistive packaging designs to cater to individuals with colorblindness, expanding their customer base.
2. Product Packaging - Companies specializing in product packaging can explore the development of symbol-based differentiation techniques to enhance user experience and inclusivity.
3. Material Science - The field of material science can innovate by creating packaging materials with unique textures that enhance the sensory experience for consumers.
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