This Recreated Hotline Bling Video is the Creation of UBC Students
Christopher Magsambol — November 19, 2015 — Pop Culture
This recreated Hotline Bling video made by University of British Columbia (UBC) students previews what will be an onslaught of videos that will be sent to Drake. The project sees one video a minute sent directly to Drake's Twitter account for 12 hours straight.
The invasive project by UBC students is an effort to get the Canadian rapper to perform at the university at the end of the year. A recreated set was built that mimics the music video and showcased groups of students showing off their best Drake impressions. Many students decided to impersonate the famous rapper, while others added their own flare to the now iconic dance moves. Don't be surprised to see other universities unleashing their peppy school spirit on the Internet with similar versions.
The invasive project by UBC students is an effort to get the Canadian rapper to perform at the university at the end of the year. A recreated set was built that mimics the music video and showcased groups of students showing off their best Drake impressions. Many students decided to impersonate the famous rapper, while others added their own flare to the now iconic dance moves. Don't be surprised to see other universities unleashing their peppy school spirit on the Internet with similar versions.
Trend Themes
1. Collegiate Music Video Parodies - University students create parodies of popular music videos in effort to attract attention from celebrities.
2. Social Media Campaigns - University students organize social media campaigns to gain the attention of celebrities and influencers.
3. Peer Marketing - University students leverage peer marketing to promote their institutions and attract high-profile celebrities and visitors.
Industry Implications
1. Higher Education - Universities can utilize these student-led campaigns to boost school spirit and attract high-profile visitors and donors.
2. Music and Entertainment - Celebrities and entertainment industry professionals can leverage these student-led campaigns to gain exposure and identify up-and-coming talent.
3. Advertising and Marketing - Brands can partner with universities and celebrities to create engaging, user-generated content that can be used to promote products and services.
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