Justice's Interactive Back-to-School Campaign Boasts Inclusivity
Kalin Ned — July 17, 2018 — Life-Stages
References: shopjustice & globenewswire
To mark the beginning of the Back-to-School craze, tween brand Justice will host live in-store fashion shows on July 21st. The initative does not only promote the label's stylish and confidence-boosting offerings but it also seeks out to promote inclusivity and empowerment.
The in-store fashion shows are specifically designed to alleviate young girls from the anxieties they might have about the first day of school. Justice welcomes shoppers to pick out their outfits and then "strut their stuff down the runway to the latest tunes." In addition, the label will provide opportunities for social media engagement with #JusticeRunway. Finally, the in-store fashion show will be complete as select locations will host "special emcee appearances" of tween sensations like Jessalyn Grace, The Gem Sisters, Trinitee Strokes and more.
The in-store fashion shows are specifically designed to alleviate young girls from the anxieties they might have about the first day of school. Justice welcomes shoppers to pick out their outfits and then "strut their stuff down the runway to the latest tunes." In addition, the label will provide opportunities for social media engagement with #JusticeRunway. Finally, the in-store fashion show will be complete as select locations will host "special emcee appearances" of tween sensations like Jessalyn Grace, The Gem Sisters, Trinitee Strokes and more.
Trend Themes
1. In-store Fashion Shows - In-store fashion shows are becoming a trend for brands to engage with customers and promote their offerings in an interactive and inclusive way.
2. Promoting Inclusivity and Empowerment - Brands are using initiatives like in-store fashion shows to promote inclusivity and empower young girls, creating a positive and confidence-boosting experience.
3. Social Media Engagement - Fashion brands are leveraging social media engagement during in-store fashion shows, encouraging customers to share their experiences and outfits using specific hashtags.
Industry Implications
1. Fashion Retail - Fashion retail brands are utilizing in-store fashion shows as a disruptive innovation to attract customers and increase sales.
2. Event Planning - The event planning industry can benefit from the rising trend of in-store fashion shows, assisting brands in organizing and executing these interactive experiences.
3. Social Media Marketing - Social media marketing professionals can capitalize on the trend of in-store fashion shows to create engaging and shareable content for brands, generating buzz and increasing brand visibility.
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