This New Kellogg's Special K Nourish Cereal Has Live and Active Cultures
Michael Hemsworth — December 20, 2017 — Lifestyle
The Kellogg's Special K Nourish 'Berries & Peaches' with Probiotics comes as the latest release from the cereal brand that will provide consumers with a delicious way to obtain beneficial nutrients.
The cereal is packed with live and active probiotics along with 12 grams of protein, peach-flavored flakes, raspberries, blueberries and even yogurt pieces. This makes the Kellogg's Special K Nourish 'Berries & Peaches' with Probiotics cereal far more beneficial for consumers who are looking to up their protein and probiotic intake without having to take additional supplements.
The cereal was detailed by the Director of Marketing for Special K, Christie Crouch, when she said, "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we’re delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."
The cereal is packed with live and active probiotics along with 12 grams of protein, peach-flavored flakes, raspberries, blueberries and even yogurt pieces. This makes the Kellogg's Special K Nourish 'Berries & Peaches' with Probiotics cereal far more beneficial for consumers who are looking to up their protein and probiotic intake without having to take additional supplements.
The cereal was detailed by the Director of Marketing for Special K, Christie Crouch, when she said, "We know digestive wellness is top of mind for many women, and it can be tough to sort through all the options out there. With new Special K Nourish Peaches & Berries with Probiotics, we’re delivering the good bacteria, along with iron and vitamins, to women who are looking to fuel their day."
Trend Themes
1. Probiotic-infused Products - Opportunity for companies to incorporate probiotics into a variety of food and beverage items, providing consumers with the benefits of enhanced gut health.
2. Functional Breakfast Foods - Potential for innovative breakfast products that not only taste good but also offer nutritional benefits to start the day on a healthy note.
3. Convenient Protein Sources - Demand for convenient snacks and meal options that are high in protein, providing energy and satiety for busy individuals.
Industry Implications
1. Food and Beverage - Incorporating probiotics into a broader range of products, such as snacks, drinks, and dairy, to cater to health-conscious consumers seeking functional benefits.
2. Breakfast Cereal - Opportunity to introduce more nutritious and functional cereal options, leveraging the popularity of breakfast as an important meal of the day.
3. Nutritional Supplements - Creating innovative protein and probiotic supplements that offer convenience and targeted health benefits for on-the-go lifestyles.
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