Consumers seek out the energizing and alertness-enhancing properties of ginseng
Implications - Brands are adopting traditional remedies in the form of ginseng-based beverages and supplements to boost energy and enhance cognitive functioning. While younger consumers have often been targeted by brands for preventative products, older demographics tend to be the focus in terms of healing ailments they already have. The adoption of ginseng as an alternative remedy is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers.
Workshop Question - How can your brand transform the way specific demographics have traditionally been marketed to?
Trend Themes
1. Traditional Remedies - The adoption of ginseng is a manifestation of an increasingly nuanced approach to preventative healthcare for senior consumers.
2. Vitamin-enriched Products - Consumers are looking for products that are enriched with vitamins that can be seamlessly integrated into their lifestyle.
3. Adaptogenic Herbs and Supplements - Herbal beverages and supplements that contain adaptogenic herbs like ginseng have the potential to support people who are looking to avoid sugary energy drinks and coffee.
Industry Implications
1. Natural Health and Wellness - The natural health and wellness industry can capitalize on the trend of using traditional remedies and adaptogenic herbs to enhance cognitive and physical health.
2. Vitamin and Supplement - The vitamin and supplement industry can innovate by creating vitamin-enriched products that cater to the needs of consumers who are looking for healthy alternatives to pills and capsules.
3. Beauty and Personal Care - The beauty and personal care industry can explore new innovative product offerings that focus on the biodynamic approach to hair health and incorporate adaptogenic herbs into their formulations.
