Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,884 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,251 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,884 cutting edge ideas.

Matcha Beauty

Matcha is embraced as a go-to skincare ingredient to aid in detoxification

Implications - Having already become a staple in the world of food and beverage, matcha is now being incorporated into a range of cosmetic products due to healthful benefits such as detoxification and it's rich supply of anti-oxidants. This progression highlights the symbiotic relationship between flavor in terms of food and beverage and skincare and beauty innovation, while it also speaks to the persistent influence of the health and wellness movement on adjacent industries.
Workshop Question - What staples of the health and wellness movement can you reflect back to customers in order to better cater to their lifestyle goals?
Trend Themes
1. Matcha Skincare - Matcha tea is being incorporated into cosmetic products due to detoxification benefits and rich antioxidant supply, creating new product lines such as tea-inspired skincare collections, two-in-one beauty balms, avocado matcha masks, and matcha-based hair masks.
2. Multipurpose Beauty Products - Multipurpose beauty products such as lip and eye balms and solid toner sticks are becoming increasingly popular among consumers as convenient, travel-ready, and mess-free alternatives.
3. DIY Skincare - DIY skincare is gaining attention as a way to pamper and treat skin with natural and organic ingredients, such as the homemade egg face mask that includes superfoods like avocado and matcha green tea.
Industry Implications
1. Skincare Industry - The incorporation of matcha and other superfoods in the skincare industry creates new product lines, trends, and beauty routines.
2. Multipurpose Product Industry - The trend towards multipurpose beauty products reflects a growing need for convenience, portability, and effectiveness in one product.
3. DIY and Home Beauty Industry - The DIY skincare trend is an opportunity for bloggers, influencers, and small businesses to tap into the growing demand for natural and organic beauty products.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 44 Examples:
91,952 Total Clicks
Date Range:
Oct 16 — Aug 17
Trending:
Average
Consumer Insight Topics:

Related Examples

Daytime Hair Repair Products
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
Limited Edition Superhero Skincare
Limited Edition Superhero Skincare
The Face Shop Has Collaborated with Marvel for Its New Products
Video Game Character-Promoted Gels
Video Game Character-Promoted Gels
Yanagiya’s J-Gel Campaign Features Guile from Street Fighter
Luxury Car-Inspired Hair Dryers
Luxury Car-Inspired Hair Dryers
This Conceptual Mercedes AMG Hair Dryer Appliance is Powerful
Walnut Scalp Scrubs
Walnut Scalp Scrubs
IGK is Now Offering a Cleansing and Purifying Scalp Scrub
Basil-Based Hair Care Collections
Basil-Based Hair Care Collections
Basil Element is an All-Natural Drug Store Hair Care Brand
Facial Hair Galleries
Facial Hair Galleries
Panatonic Launched its 3-in-1 i-Shaper Trimmer with an Unusual Exhibition
Cloudberry-Infused Child Soaps
Cloudberry-Infused Child Soaps
The Good Bubble Bish Bash Bosh! Hair & Body Wash is Natural
Color-Correcting Hair Kits
Color-Correcting Hair Kits
Kérastase Reflection Chromatique Helps to Maintain Hair Color at Home
Finger-Friendly Eyeshadow Palettes
Finger-Friendly Eyeshadow Palettes
Milk Makeup's Shadow Quad is Meant for Fingertip Application
Stick Makeup Applicator Kits
Stick Makeup Applicator Kits
Milk Makeup Sticks Are Now Being Offered in a Packaged Collection
play_circle_filledGender-Fluid Beauty Campaigns
Gender-Fluid Beauty Campaigns
Milk Makeup Spotlighted a Universal Makeup Product Anyone Can Use
Korean Shoemaker Beauty Brands
Korean Shoemaker Beauty Brands
Korean Shoemaker Sovo Has Launched Nuca Skincare
Pearlescent Cosmetic Pens
Pearlescent Cosmetic Pens
Milk Makeup's 'Liquid Strobe' Reminds of a 90s Liquid Highlighter Pen
Beautifying Cosmetic Balms
Beautifying Cosmetic Balms
Milk Makeup's 'Blur Stick' is Touted as "The Universal Face Filter"
Metallic Lipstick Pens
Metallic Lipstick Pens
Milk Makeup's 'Lip Metal' Pen Swipes on Liquid Metallic Color
Drink-Inspired Face Masks
Drink-Inspired Face Masks
Etude House's 'Sleeping Pack' is Packaged Like Bubble Tea Cups
Multipurpose Moisturizing Sticks
Multipurpose Moisturizing Sticks
This Treat Beauty Stick Offers Multiple Moisturizing Treatments
Lip Scrub Sticks
Lip Scrub Sticks
Treat Beauty's Organic Lip Scrub Comes in a Convenient Tube Format
Wine-Inspired Makeup Sets
Wine-Inspired Makeup Sets
Labiotte's Wine Makeup Collection Embraces Novelty Packaging
Beauty-Centric Advent Calendars
Beauty-Centric Advent Calendars
Target's 12 Days of Beauty Faves Advent is Designed for Pampering
Crayon-Inspired Lip Balms
Crayon-Inspired Lip Balms
The New Baby Lips Color Balm Crayon Comes in Super-Saturated Shades
Whipped Lip Balms
Whipped Lip Balms
The GlamGlow Poutmud Tint Wet Lip Balm Treatments Feature a Whipped Formula
Glittering Makeup Portraits
Glittering Makeup Portraits
'To See the Light' Boasts Shimmering Clothes and Cosmetics
Pumpkin-Flavored Lip Balms
Pumpkin-Flavored Lip Balms
This Moisturizing Lip Balm is Inspired by Fall's Pumpkin Spice Flavor
Organic Geisha-Inspired Cosmetics
Organic Geisha-Inspired Cosmetics
Rosa y Fruta's Natural Skincare Range is Made With Camellia Oil
TV Star Cosmetics Collections
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
Singer-Curated Makeup Collections
Singer-Curated Makeup Collections
The Zoë Kravitz X YSL Collection is Infused by the Singer's Band
Roll-On Sun Protection
Roll-On Sun Protection
Milk Makeup's Sunshine Oil Comes in a Convenient Pen Format
Blotting Rolling Papers
Blotting Rolling Papers
Milk Makeup's 'Roll + Blot' Papers are Made from Hemp Fibers
Chic Chapstick Rings
Chic Chapstick Rings
The Rodin Lip Balm Ring Offers a Wearable All-Natural Cosmetic Product
Feminine Funfetti Cosmetics
Feminine Funfetti Cosmetics
Too Faced Makeup Will Be Offering a Girly Cake-Themed Collection
Eco Oil Lipbalms
Eco Oil Lipbalms
The Monogo Kiss Champsticks Include Hydrating Nut Oil and Fruits
Foot Deodorizing Powders
Foot Deodorizing Powders
This Powder Staves Off Excessive Odor and Fungal Infections
Celebrity-Designed Cosmetics Collections
Celebrity-Designed Cosmetics Collections
The New Estee Lauder Line Boasts a Celebrity Influence
Dotted Makeup Portraits
Dotted Makeup Portraits
Design SCENE Magazine's 'Color Forms' Editorial Features Faux Freckles
Cruelty-Free Cosmetic Collaborations
Cruelty-Free Cosmetic Collaborations
The Illamasqua and PETA Range Boasts No Animal Bi-Products
Superfood Plant Skincare
Superfood Plant Skincare
The Origins 'By All Greens' Face Mask Contains Spinach and Spirulina
Egg-Based Skin Ranges
Egg-Based Skin Ranges
Too Cool For School is Offering Award-Winning Egg Skin Care Products
Minty Egg Masks
Minty Egg Masks
This Homemade Beauty Face Mask Features Hints of Cucumber and Mint Herbs
DIY Winter Facial Treatments
DIY Winter Facial Treatments
This Homemade Turmeric Face Mask Has Anti-Inflammatory Properties
Edible Facial Treatments
Edible Facial Treatments
The Homemade Brightening Mask From Kale & Caramel is Also Soothing
Matcha Mint Skin Care
Matcha Mint Skin Care
This Cucumber and Green Tea Face Mask Contains Powerful Anti-Oxidants
DIY Soothing Skin Treatments
DIY Soothing Skin Treatments
This Homemade Face Mask Contains Oatmeal and Rose Ingredients