Jack Lalley Creatively Adapted the Iconic Starbucks Coffee Cups
Riley von Niessen — August 15, 2016 — Marketing
References: behance.net & fubiz.net
A freelance designer and developer based in London, England, named Jack Lalley used the Starbucks coffee cups as the focus of his latest graphic design project.
Titled 'Starbucks X Spotify,' it imagines what the company's take-out beverages would look like if they were imprinted with lyrics from some of its consumer's favorite songs on the popular music service. The Starbucks coffee cups are colored vibrantly, with each song complemented by a different colorway. For example, Ariana Grande's 'Dangerous Women' is marked by bubblegum pink and blue, whereas Drake's 'Hotline Bling' is marked by varying hues of red.
Above the lyrics imprinted on the Starbucks coffee cups are the logos of both companies listed side-by-side, showing the imagined collaborative effort clearly. Although Jack Lalley has no affiliation with Starbucks or Spotify, his project shows what possibilities can amount by combining two of the most loved names by modern Millennials.
Titled 'Starbucks X Spotify,' it imagines what the company's take-out beverages would look like if they were imprinted with lyrics from some of its consumer's favorite songs on the popular music service. The Starbucks coffee cups are colored vibrantly, with each song complemented by a different colorway. For example, Ariana Grande's 'Dangerous Women' is marked by bubblegum pink and blue, whereas Drake's 'Hotline Bling' is marked by varying hues of red.
Above the lyrics imprinted on the Starbucks coffee cups are the logos of both companies listed side-by-side, showing the imagined collaborative effort clearly. Although Jack Lalley has no affiliation with Starbucks or Spotify, his project shows what possibilities can amount by combining two of the most loved names by modern Millennials.
Trend Themes
1. Lyrically Branded Take-out Cups - Opportunity for coffee chains to collaborate with music streaming platforms to create unique and personalized beverage cups that resonate with their customers.
2. Graphic Design Collaborations - The rise of partnerships between graphic designers and popular brands to create visually appealing and eye-catching products that engage consumers on multiple levels.
3. Multimedia Branding - The trend of combining different forms of media, such as music and visual design, to create unique and immersive brand experiences for the target audience.
Industry Implications
1. Coffee Chains - Innovative coffee chains can disrupt the industry by partnering with music streaming platforms or graphic designers to offer lyrically branded take-out cups that appeal to a younger demographic.
2. Graphic Design - Graphic designers can seize the opportunity to collaborate with well-known brands and create visually appealing products like lyrically branded beverage cups to gain recognition and expand their portfolios.
3. Music Streaming Platforms - Music streaming platforms can explore partnerships with coffee chains or graphic designers to extend their brand reach and provide innovative and interactive experiences for their users through lyrically branded take-out cups.
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