Brands offer secluded playful experiences in areas with plenty of foot traffic
Brands are offering escapist experiences in urban environments in the form of architectural pods with varying purposes. These structures serve to offer distractions from daily lives in a way that is simultaneously private and interactive. This comes with the continued population increase in urban centers, where consumers are increasingly seeking easy-to-access forms of escapism to take them out of their daily lives and the overwhelming nature of high population densities.
Workshop Question - How can your brand accommodate consumers seeking forms of consumption that mirror their escapist proclivities?
Trend Themes
1. Escapist Architecture - Provide private, interactive spaces within high traffic urban environments.
2. Pop-up Structures - Produce escapism structures that are portable and can be set up everywhere from schools to office spaces.
3. Private Public Spaces - Develop semi-public accommodations that offer individualized experiences.
Industry Implications
1. Architecture and Design - Design innovative and portable structures that offer private escapes in public spaces.
2. Retail and Shopping - Provide rest spaces for husbands, while their wives shop, by incorporating gaming booths in shopping malls.
3. Office Furniture and Design - Develop private privacy pods that can be used in open offices to increase privacy and prevent distractions.
4 Featured, 36 Examples:
243,773 Total Clicks
Date Range:
Jun 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
