Energy drinks make way for brain-boosting beverages
Implications - With caffeinated beverages populating the market, some brands are going a step further by offering nootropic beverages that improve cognitive functions instead of simply providing energy. With consumers balancing more responsibilities than ever before, this emerging industry works to support their health and wellness-related needs in a way that is both convenient and easy to access.
Workshop Question - How can your brand aid in alleviating issues that arise from consumers' increasingly busy lifestyles?
Trend Themes
1. Nootropic Beverages - The emergence of nootropic beverages to improve cognitive functions instead of energy is gaining popularity.
2. Functional Supplement Shots - The availability of easy-to-consume dietary supplement shots with bold flavors and various functions is becoming a sought-after choice for consumers.
3. Plant-based Nootropic Beverages - Consumers are looking for plant-based and natural options for cognitive enhancement, leading to the rise in plant-based nootropic beverage industry.
Industry Implications
1. Beverage Industry - Brands can explore the use of cognitive-enhancing nootropics and natural ingredients to create innovative beverages that cater to mental health and performance.
2. Supplement Industry - The supplement industry can potentially tap into the market of nootropics and cognitive-enhancing ingredients and incorporate novel flavors to offer a wider array of options to consumers.
3. Health and Wellness Industry - The health and wellness industry can benefit from creating innovative products that can offer cognitive enhancement as well as promote overall health, wellness and productivity.
