Back-to-school products are focusing on cultivating artistic skills
Implications - Brands are increasingly offering products that focus on enhancing the artistic skills of students. While art has always been a component of education, it is now getting more attention as school systems are beginning to accommodate types of intelligence outside of standard testing. The shift to offering products that go further than just the essentials needed for art class is a manifestation of changing consumer attitudes, where conformity is giving way to individuality.
Workshop Question - How can your brand tap into consumers' increased desire to stand out from the pack?
Trend Themes
1. Enhancing Artistic Skills - Brands are offering products that go further than just the essentials needed for art class to enhance artistic skills of students
2. Multi-functional Back-to-school Products - Brands are offering multi-functional products that cater to the various needs of students like versatile desks
3. Personalized Dorm Room Ideas - Brands are offering personalized and unique dorm room ideas that are affordable, functional and visually attractive
Industry Implications
1. Education - The education industry can incorporate more types of intelligence outside of standard testing and cater to the artistic skills of students
2. Furniture and Decor - Furniture and decor industry can provide multi-functional and affordable products that cater to the various needs of students
3. Toys and Games - Toys and games industry can create tactile educational toys like Land of Nod's Personal Laptop Chalkboard, that reduce screen time and promote imaginative and active play
4 Featured, 29 Examples:
113,336 Total Clicks
Date Range:
Aug 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
