Cult fragrance brands expand into the home with luxury aroma products
Implications - Experience-driven consumers are developing a taste for lush aromas as they embrace luxury products from cult fragrance brands that provide an accessible indulgent experience. Reacting to this progression, luxury perfume brands are expanding into the home space with high-end diffusers and room sprays. This shift highlights the role of multi-sensory elements in making the most of one's personal space, as well as the new view of self-care which incorporates therapeutic practices as an investment in overall personal health.
Workshop Question - What new consumer spaces can you explore in order to expand on the understanding of your brand in terms of lifestyle aspirations?
Trend Themes
1. Luxury Home Fragrances - Cult fragrance and perfume brands are shifting focus towards the home space with high-end diffusers and room sprays for experience-driven consumers who embrace luxury products, highlighting the role of multi-sensory elements in making the most of one's personal space.
2. Clean Beauty - Health-conscious consumers are embracing natural and organic ingredients in their daily routines with all-natural cleansing room spray from Saje Wellness, which provides an effective alternative to synthetic air fresheners.
3. Multi-sensory Self-care - The incorporation of therapeutic practices as an investment in overall personal health has led to the development of sense-invigorating room sprays and luxurious scent diffusers for consumers that prefer a subtle and relaxing ambiance.
Industry Implications
1. Fragrance - Fragrance industry professionals can create an innovative range of luxurious and sustainable home fragrance products tapping into the growing interest of consumers in self-care, multi-sensory elements and organic ingredients.
2. Lifestyle - Lifestyle businesses can appeal to the experience-driven consumer by offering high-end diffusers, luxurious scent products, and sense-invigorating room sprays that heighten the senses, promote self-care, and transform the home space into an oasis.
3. Clean Beauty - As natural and organic ingredients take center stage in day-to-day routines, clean beauty industry professionals can develop all-natural cleaning and home fragrance products that not only eliminate bad odors but also offer health benefits without any harmful effects.
4 Featured, 32 Examples:
104,466 Total Clicks
Date Range:
Feb 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
