Diverse events offer support to LGBTQ+ communities
Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community.
Workshop Question - How can your brand incorporate intersectional activism in the hopes of broadening its approach to inclusivity?
Trend Themes
1. Intersectional Activism - LGBTQ+ events are accommodating intersectional activism into its different methods of advocacy, indicating an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community.
2. Youth-focused Activism - Fruit Loopz event organized for queer and trans youth, helps to shed a spotlight on the narratives of young people across Toronto's LGBTQ community.
3. Remembrance and Respect - The LGBTQ+ community is showing remembrance and respect to those who can't celebrate their identity, indicating a growing concern for those living in countries where discrimination against LGBTQ persons is still rampant.
Industry Implications
1. Event Planning and Management - Event planners can consider intersectional activism and youth-focused events in greater detail, highlighting diverse perspectives and building inclusive experiences.
2. Human Rights Advocacy - Human rights advocates can focus on building awareness and support for marginalized groups within the LGBTQ+ community.
3. Creative Arts and Advertising - Advertising firms and creative artists can explore new ways to promote LGBTQ+ rights and express support through unconventional mediums, such as streetcars, interactive projection mapping trucks, etc.
7 Featured, 52 Examples:
90,644 Total Clicks
Date Range:
Jun 16 — Aug 18
Trending:
Average
Consumer Insight Topics:
