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LGBTQ+ Celebration

Diverse events offer support to LGBTQ+ communities

Implications - While consumers are most familiar with Pride parades, events that support LGBTQ+ serve a variety of purposes. From protests, to supporting those most on the sidelines, the LGBTQ+ community is increasingly accommodating intersectional activism into its different methods of advocacy. This increasingly nuanced approach indicates an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community.
Workshop Question - How can your brand incorporate intersectional activism in the hopes of broadening its approach to inclusivity?
Trend Themes
1. Intersectional Activism - LGBTQ+ events are accommodating intersectional activism into its different methods of advocacy, indicating an improved understanding of the various social and political experiences underlying the motivations of different groups within the LGBTQ+ community.
2. Youth-focused Activism - Fruit Loopz event organized for queer and trans youth, helps to shed a spotlight on the narratives of young people across Toronto's LGBTQ community.
3. Remembrance and Respect - The LGBTQ+ community is showing remembrance and respect to those who can't celebrate their identity, indicating a growing concern for those living in countries where discrimination against LGBTQ persons is still rampant.
Industry Implications
1. Event Planning and Management - Event planners can consider intersectional activism and youth-focused events in greater detail, highlighting diverse perspectives and building inclusive experiences.
2. Human Rights Advocacy - Human rights advocates can focus on building awareness and support for marginalized groups within the LGBTQ+ community.
3. Creative Arts and Advertising - Advertising firms and creative artists can explore new ways to promote LGBTQ+ rights and express support through unconventional mediums, such as streetcars, interactive projection mapping trucks, etc.
3.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 52 Examples:
89,870 Total Clicks
Date Range:
Jun 16 — Aug 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Interactive Projection Mapping Trucks
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
For the LA Pride Festival that will be taking place in West Hollywood in just a few days, Jack Daniel’s is introducing a mobile, interactive projection mapping mobile art project called #... MORE
Half-Mast Pride Flags
Half-Mast Pride Flags
Sid Lee Collective & Rainbow Railroad are Honoring Those Who Can't Celebrate
During the Toronto Pride parade on Sunday, June 25th, the Sid Lee Collective and Rainbow Railroad will be distributing half-mast rainbow flags to raise awareness for the LGBTQ persons who can’... MORE
Gay Rights Dance Parties
Gay Rights Dance Parties
'WERK for Peace' Planned a Glitter-Heavy Party to Show Their Pride
Gay rights activist group ‘WERK for Peace’ and protest group ‘DisruptJ20’ hosted a dance party to take place outside of the US’ Vice President-Elect’s home. The... MORE
Riverside LGBT Memorials
Riverside LGBT Memorials
The LGBT Memorial Commission has Released a Concept for Hudson River Park
After the tragic shooting at Pulse nightclub in Orlando, Governor Cuomo of New York established the LGBT Memorial Commission to create a public testament to the community’s fight for equal... MORE
LGBTQ-Friendly Aboriginal Events
LGBTQ-Friendly Aboriginal Events
The Two-Spirit Rainbow Pow Wow Celebrates Indigenous Culture
This year, Toronto Pride is hosting the first ever Two-Spirit Rainbow Pow Wow. Two-Spirit is a distinct gender identity that describes a person gifted with both masculine and feminine spirits. The... MORE
play_circle_filledPrideful Vibrant Tram Designs
Prideful Vibrant Tram Designs
Västtrafik Celebrates Euro Pride with Bold and Colorful Streetcars
For Euro Pride 2018, Swedish public transportation company Västtrafik shows its support for the LGBTQ+ community through the ultra-vibrant redesign of its streetcars. The ‘Proud Tram’... MORE
Youth-Focused Pride Events
Youth-Focused Pride Events
The Fruit Loopz Event Celebrates Queer and Trans Youth in Toronto
This year, Toronto Pride is hosting an event called ‘Fruit Loopz’ for the city’s queer and trans youth. Although Pride Month is an inclusive event, many activities are geared... MORE

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