Disney's Star Wars and CoverGirl Created an Epic Makeup Collection
Cadhla Gray — August 17, 2015 — Business
References: huffingtonpost & refinery29
Disney's Star Wars joined forces with CoverGirl to create a cosmetics collection for the ages. Designed by makeup artist Pat McGrath, the collection includes lipstick, nail polish and mascara all inspired by past movies and promote the much anticipated release of 'The Force Awakens.'
The makeup line contains 19 products that balance "the dark side" with lighter shades as well. While costume-inspired, the products are high-quality, with the lipsticks containing shea, avacado and aloe extracts. Colors like C-3PO Gold and Stormtrooper Silver appear as well as shades inspired by the desert planets. Finally, the limited edition mascaras all feature iconic quotes from the films.
This line will bring excitement to fans of the old trilogy as well as garner attention for the September release of Disney's Star Wars: The Force Awakens.
The makeup line contains 19 products that balance "the dark side" with lighter shades as well. While costume-inspired, the products are high-quality, with the lipsticks containing shea, avacado and aloe extracts. Colors like C-3PO Gold and Stormtrooper Silver appear as well as shades inspired by the desert planets. Finally, the limited edition mascaras all feature iconic quotes from the films.
This line will bring excitement to fans of the old trilogy as well as garner attention for the September release of Disney's Star Wars: The Force Awakens.
Trend Themes
1. Sci-fi Cosmetic Collections - Opportunity for beauty brands to collaborate with popular sci-fi franchises and create themed makeup collections.
2. Limited Edition Cosmetics - Potential for cosmetic companies to release limited edition collections inspired by popular movies or events to create buzz and attract customers.
3. Nostalgic Pop Culture Makeup - Opportunity to tap into the nostalgia trend and create makeup collections based on beloved movies or TV shows from the past.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can leverage the popularity of sci-fi franchises to create innovative makeup collections that resonate with fans.
2. Entertainment and Media - The entertainment industry can partner with cosmetics brands to create exclusive makeup collections tied to the release of movies or TV shows, providing additional promotional opportunities.
3. Fashion and Retail - Fashion and retail brands can collaborate with cosmetic companies to create limited edition makeup collections that align with popular pop culture trends, attracting a wider customer base and driving sales.
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