TPSY's 'Be Gone' Makeup Remover Pen Removes Cosmetics with Argan Oil
Laura McQuarrie — December 9, 2017 — Fashion
References: tpsy & refinery29
As an alternative to using liquid makeup removers or wipes, which can be harsh and drying to the skin, consumers are exploring other formats like balms, mists, solid sticks and even makeup remover pens.
TPSY is a new brand from South Korea that appeals to fans of K-beauty, minimalism and nostalgia all at once with its inventive products. The brand's ingenuity can be seen in products like its 'Be Gone Makeup Eraser,' which looks indistinguishable from a marker that one might find in a set of school supplies.
With its felt tip, the marker-shaped makeup eraser is designed to quickly and precisely remove makeup with skin-nourishing argan and jojoba oils. A number of mainstay skincare and cosmetics are now being reimagined in new forms, particularly ones that introduce solid, mess-free formulas for on-the-go use.
TPSY is a new brand from South Korea that appeals to fans of K-beauty, minimalism and nostalgia all at once with its inventive products. The brand's ingenuity can be seen in products like its 'Be Gone Makeup Eraser,' which looks indistinguishable from a marker that one might find in a set of school supplies.
With its felt tip, the marker-shaped makeup eraser is designed to quickly and precisely remove makeup with skin-nourishing argan and jojoba oils. A number of mainstay skincare and cosmetics are now being reimagined in new forms, particularly ones that introduce solid, mess-free formulas for on-the-go use.
Trend Themes
1. Alternative Makeup Remover Formats - The rise of balms, mists, solid sticks, and makeup remover pens as alternative formats for removing makeup is disrupting the traditional liquid remover and wipe market.
2. Innovative Makeup Remover Products - TPSY's 'Be Gone Makeup Eraser' showcases the potential for inventive makeup remover products, such as marker-shaped erasers that contain skin-nourishing oils like argan and jojoba.
3. Solid and Mess-free Makeup Removers - The reimagining of skincare and cosmetics into solid and mess-free formulas for on-the-go use offers disruptive innovation opportunities in the makeup remover industry.
Industry Implications
1. Skincare - The skincare industry can explore new opportunities in creating alternative makeup remover formats and innovative products with added skincare benefits.
2. Cosmetics - The cosmetics industry can tap into the trend of solid and mess-free makeup removers, providing convenient options for on-the-go consumers.
3. Beauty Tools - The beauty tools industry can develop new types of makeup remover tools, like markers or pens, that offer precise and efficient makeup removal.
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