Kellogg's Recently Created a Chocolate Frosted Flakes Record
Justin Lam — April 23, 2018 — Marketing
References: foodandwine & fastcompany
Vinyl records have seen a resurgence of sorts and Kellogg's cereal is hoping to cash in on this craze with a Chocolate Frosted Flakes record. Clearly designed to advertise the new cereal flavor, the record features the Simon Cowell-formed boy band PRETTYMUCH performing its single 'Hello.' The album may not look very functional, but it is actually fully playable and entirely edible.
Creating the Chocolate Frosted Flakes record was no simple endeavor, but Kelloggs managed to do it by leveraging 3D printing technology. First, a mold of the record was 3D printed with the grooves of the record printed into the shape. Then, layers of dark and milk chocolate were poured into the mold to capture the grooves. The chocolate pieces were then attached to a core made of the Chocolate Frosted Flakes cereal. Finally, a cut-out of Tony the Tiger was made in the center to reveal the Chocolate Frosted Flakes record cereal core.
Image Credit: Kellogg's
Creating the Chocolate Frosted Flakes record was no simple endeavor, but Kelloggs managed to do it by leveraging 3D printing technology. First, a mold of the record was 3D printed with the grooves of the record printed into the shape. Then, layers of dark and milk chocolate were poured into the mold to capture the grooves. The chocolate pieces were then attached to a core made of the Chocolate Frosted Flakes cereal. Finally, a cut-out of Tony the Tiger was made in the center to reveal the Chocolate Frosted Flakes record cereal core.
Image Credit: Kellogg's
Trend Themes
1. Edible Records - Incorporating edible materials into functional products, like records, adds a new layer of novelty and experimentation for consumers.
2. 3D Printing in Food - Incorporating 3D printing technology into food production can lead to unique designs and a new level of customization for food products.
3. Unconventional Advertising - Through unusual marketing strategies, like cereal-crafted records, companies can capture the attention of consumers and distinguish themselves from competitors.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can experiment with incorporating 3D printing technology to create unique and customizable products.
2. Entertainment - Through unconventional advertising strategies, like creating edible records, companies in the entertainment industry can effectively promote their products and capture consumer attention.
3. Consumer Goods - By incorporating novelty and experimentation into their product designs, companies can differentiate themselves within the crowded consumer goods industry and establish brand recognition.
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