This OVO T-Shirt Honors Drake's Hit Single Hotline Bling
Malika Renee Butss — October 22, 2015 — Fashion
References: octobersveryown & hypebeast
Shortly after the release of the Hotline Bling music video, Drake is back with some pink gear honoring his hit ballad. Like the 1-800-HOTLINEBLING baseball cap, this OVO product is minimal in design while it makes a major statement.
Released under his October's Very Own imprint, Drake's latest piece of Hotline Bling couture is a long-sleeved tee in the same pink as the single's cover art. Down the arms of each sleeve the fictional phone number '1-800-HOTLINEBLING' is written in bold white font while the recognizable OVO owl logo is branded over the heart.
This coveted pink tee is made of 100% cotton and features a classic fit. However, Drake fans willing to purchase this sentimental garment will come up short as it is already sold out.
Released under his October's Very Own imprint, Drake's latest piece of Hotline Bling couture is a long-sleeved tee in the same pink as the single's cover art. Down the arms of each sleeve the fictional phone number '1-800-HOTLINEBLING' is written in bold white font while the recognizable OVO owl logo is branded over the heart.
This coveted pink tee is made of 100% cotton and features a classic fit. However, Drake fans willing to purchase this sentimental garment will come up short as it is already sold out.
Trend Themes
1. Lyrical Rapper Shirts - Opportunity for clothing brands to collaborate with popular musicians and create limited edition merchandise that appeals to fans.
2. Pink Merchandise - Potential for brands to release pink merchandise inspired by popular music or cultural moments, tapping into consumer nostalgia and fandom.
3. Minimal Design Statement - Demand for minimalist apparel that makes a bold and recognizable statement, providing opportunities for fashion brands to create simple yet impactful designs.
Industry Implications
1. Fashion - The fashion industry can make use of the trend by collaborating with musicians and releasing limited edition merchandise that appeals to their fan base.
2. Music - Opportunity for musicians to leverage their popularity and release merchandise inspired by their music, creating additional revenue streams and engaging with fans on a deeper level.
3. Streetwear - Streetwear brands can take advantage of the trend by designing minimalist apparel that makes a bold statement, tapping into the demand for simple yet impactful fashion.
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