Too Faced's Colored Sketch Markers Take Inspiration From Stationary
The Too Faced Sketch Marker Liquid Art pens are a merging of stationary and cosmetic products with a series of technicolor calligraphy pens that dispense eye makeup rather than ink. The products utilize the fine tip design of calligraphy pens to add precision to the eyeliner process to make it easier for consumers to apply.
The Sketch Marker Liquid Art eyeliners take inspiration from calligraphy pens hailing from Japan that are able to dispense ink in such a precise way thanks to the brushstroke application. The eyeliner pens are formatted to do the same, using waterproof liquid makeup in an array of pastel shades. The pigmentation is specially engineered to be bright and opaque without creasing or feathering throughout a day of wear.
The Sketch Marker Liquid Art eyeliners take inspiration from calligraphy pens hailing from Japan that are able to dispense ink in such a precise way thanks to the brushstroke application. The eyeliner pens are formatted to do the same, using waterproof liquid makeup in an array of pastel shades. The pigmentation is specially engineered to be bright and opaque without creasing or feathering throughout a day of wear.
Trend Themes
1. Colored Eyeliner Pens - The trend of using calligraphy-inspired colored pens for eye makeup provides an opportunity for cosmetic brands to offer a unique and precise application experience.
2. Precise Eyeliner Application - The trend of using fine tip design inspired by calligraphy pens presents an opportunity for cosmetic brands to create products that make it easier for consumers to apply eyeliner with precision.
3. Long-lasting Pastel Eyeliners - The trend of engineering long-lasting, bright, and opaque pastel eyeliners offers an opportunity for cosmetic brands to provide consumers with vibrant and crease-free makeup options.
Industry Implications
1. Cosmetics - The use of creative and precise eyeliner pens inspired by calligraphy creates disruptive innovation opportunities in the cosmetics industry.
2. Stationery - The trend of merging stationery with cosmetics presents disruptive innovation opportunities for the stationery industry to tap into the beauty market.
3. Beauty - The demand for long-lasting and vibrant pastel eyeliners provides disruptive innovation opportunities for the beauty industry to develop innovative makeup products.
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