Restorative Botanical Skincare

Tarte Cosmetics is now introducing Awake as its new direct-to-consumer sister brand, which puts a focus on affordable botanical skincare solutions for busy people who always find themselves on the go. As a jam-packed schedule can often cause one to miss out on sleep, Awake prides itself on offering "beauty sleep in a bottle" and simple solutions that can easily be integrated into one's life without extensive routines.

All of the products from Awake are cruelty-free, as well as free from parabens, mineral oil, phthalates, petrolatum, gluten, BHT, triclosan and sodium lauryl sulfate. Some of the inventive products available from the brand include vitamin-enriched lip balms, radiance-boosting moisturizers, serums, concentrates and the Eye Opener Brightening Liner.

While Awake's product formulas are serious about combining the benefits of nature and science, the packaging is bright, playful and uplifting.