Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,093 inspiring examples.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,281 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,534 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,229 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,093 cutting edge ideas.

Restorative Botanical Skincare

Clean the Sky - Positive Eco Trends & Breakthroughs

'Awake' Introduces Affordable Botanical Skincare Solutions

— June 27, 2018 — Fashion
Tarte Cosmetics is now introducing Awake as its new direct-to-consumer sister brand, which puts a focus on affordable botanical skincare solutions for busy people who always find themselves on the go. As a jam-packed schedule can often cause one to miss out on sleep, Awake prides itself on offering "beauty sleep in a bottle" and simple solutions that can easily be integrated into one's life without extensive routines.

All of the products from Awake are cruelty-free, as well as free from parabens, mineral oil, phthalates, petrolatum, gluten, BHT, triclosan and sodium lauryl sulfate. Some of the inventive products available from the brand include vitamin-enriched lip balms, radiance-boosting moisturizers, serums, concentrates and the Eye Opener Brightening Liner.

While Awake's product formulas are serious about combining the benefits of nature and science, the packaging is bright, playful and uplifting.
Trend Themes
1. Affordable Botanical Skincare - Disruptive innovation opportunity: Develop affordable botanical skincare products that cater to consumers with busy lifestyles.
2. Beauty Sleep in a Bottle - Disruptive innovation opportunity: Create skincare products that offer the benefits of a good night's sleep in a convenient bottle.
3. Cruelty-free and Clean Beauty - Disruptive innovation opportunity: Explore the development of cruelty-free and clean beauty products that are free from harmful ingredients.
Industry Implications
1. Skincare Industry - Disruptive innovation opportunity: Incorporate botanical and natural ingredients into skincare products to meet the growing demand for cleaner and more sustainable beauty options.
2. Direct-to-consumer Industry - Disruptive innovation opportunity: Create direct-to-consumer skincare brands that offer affordable and convenient solutions for busy individuals.
3. Clean Beauty Industry - Disruptive innovation opportunity: Develop clean beauty brands that prioritize cruelty-free and environmentally friendly practices.
4.5
Score
Popularity
Activity
Freshness