The Moschino x Sephora Collab Takes Cues from School Supplies
Laura McQuarrie — April 17, 2019 — Fashion
The first Moschino x Sephora collection launched a few years ago, introducing fans to a variety of fun and youthful toy-themed cosmetics and beauty tools. Now, Moschino and Sephora have collaborated yet again to reveal their second collection of makeup products and accessories, this time based on the theme of school supplies.
Some of the fun products that can be found in the collection include liquid highlighters that are shaped just like colorful highlighter markers, eraser-shaped makeup removers, makeup brushes that look like pencils and nail polish that's packaged like liquid corrector. Those who are searching for high-impact color need to look no further than the Moschino + Sephora Laptop Palette, which boasts high-tech shade names like Artificial Intelligence, Virtual Reality, Data, Refresh and Shortcut.
Some of the fun products that can be found in the collection include liquid highlighters that are shaped just like colorful highlighter markers, eraser-shaped makeup removers, makeup brushes that look like pencils and nail polish that's packaged like liquid corrector. Those who are searching for high-impact color need to look no further than the Moschino + Sephora Laptop Palette, which boasts high-tech shade names like Artificial Intelligence, Virtual Reality, Data, Refresh and Shortcut.
Trend Themes
1. Toy-themed Cosmetics - Developing cosmetic collections inspired by toys can disrupt the beauty industry by appealing to younger consumers with a playful and nostalgic aesthetic.
2. Novelty Packaging - Embracing novelty packaging designs, such as makeup products shaped like school supplies, presents disruptive opportunities to attract attention and create buzz in the cosmetics market.
3. High-tech Shade Names - Using high-tech themed shade names for makeup products, like Artificial Intelligence and Virtual Reality, can create disruptive innovation by tapping into the tech-savvy and futuristic interests of consumers.
Industry Implications
1. Cosmetics - Embracing toy-inspired cosmetics and playful packaging concepts can disrupt the traditional cosmetics industry by targeting a younger consumer base and creating a unique brand image.
2. Beauty Retail - Collaborations between fashion brands like Moschino and beauty retailers like Sephora, focusing on themed collections, offer disruptive opportunities to attract customers and increase sales in the beauty retail industry.
3. Stationery/paper Goods - Partnering with cosmetics brands to create stationery-inspired makeup can disrupt the stationery industry by expanding their product offerings and targeting a new market segment.
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