Tarte's Blush 101 Palette Boasts Playful Notebook-Inspired Branding
Riley von Niessen — August 22, 2018 — Fashion
References: tartecosmetics
Now that students are preparing for the quickly approaching back-to-school season, brands are incorporating some of the themes that are associated with it, such as Tarte, with the brand launching a notebook-inspired 'blush 101' palette.
The palette opens up just as a notebook would, revealing a series of different blush, bronzer and highlight shades that are shown against a lined paper background. All of the shades are named within the palette, with each name written in casual cursive lettering that looks like it was sprawled in a notebook during class. The exterior of the palette also reflects the notebook theme, as a retro composition book cover hosts Tarte's branding.
The blush 101 palette is currently available from Tarte's web store.
The palette opens up just as a notebook would, revealing a series of different blush, bronzer and highlight shades that are shown against a lined paper background. All of the shades are named within the palette, with each name written in casual cursive lettering that looks like it was sprawled in a notebook during class. The exterior of the palette also reflects the notebook theme, as a retro composition book cover hosts Tarte's branding.
The blush 101 palette is currently available from Tarte's web store.
Trend Themes
1. Notebook-inspired Branding - Brands are incorporating notebook-inspired branding into their products, appealing to students and offering a nostalgic touch.
2. Back-to-school Themes - Brands are leveraging the back-to-school season to create products that resonate with students and capture their attention.
3. Interactive Packaging - Interactive packaging designs, such as the Tarte blush palette that opens up like a notebook, are becoming popular as they provide consumers with a unique and engaging experience.
Industry Implications
1. Cosmetics - Cosmetic brands have the opportunity to tap into the back-to-school market by creating products with playful themes and innovative packaging.
2. Fashion and Accessories - The fashion industry can cater to the back-to-school season by incorporating notebook-inspired designs into clothing, accessories, and backpacks.
3. Stationery and School Supplies - Companies in the stationery and school supplies industry can create notebook-inspired products, such as notebooks, pens, and backpacks, to attract students during the back-to-school season.
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