The Hotline Sleigh Bell Ring Sweater Pays Homage to Hotline Bling
Jana Pijak — November 30, 2015 — Fashion
References: freshbrewedtees
Fresh Brewed Tees' 'Hotline Sleigh Bell Ring' Christmas sweater is an homage to Drake's hit single Hotline Bling. Known for its nostalgic sound and memorable music video, the song has inspired countless Internet memes, Halloween costumes and is the theme behind this fun piece of holiday apparel.
Hotline Bling's memorable video -- a clip of Drake dancing in a pastel-hued light box that mimics the work of famed artist James Turrell -- has not only gone viral in recent months but is recreated in Christmas sweater form. Instead of sporting a traditional holiday sweater, party goers can show their love for Drake with Fresh Brewed Tees' Hotline Sleigh Bell Ring top which is not only available in a signature pink style but also in a more holiday-appropriate green hue.
Hotline Bling's memorable video -- a clip of Drake dancing in a pastel-hued light box that mimics the work of famed artist James Turrell -- has not only gone viral in recent months but is recreated in Christmas sweater form. Instead of sporting a traditional holiday sweater, party goers can show their love for Drake with Fresh Brewed Tees' Hotline Sleigh Bell Ring top which is not only available in a signature pink style but also in a more holiday-appropriate green hue.
Trend Themes
1. Music-inspired Apparel - The success of Fresh Brewed Tees' 'Hotline Sleigh Bell Ring' Christmas sweater indicates a growing trend of music-inspired apparel for consumers to express their fandom.
2. Nostalgic Niche - The popularity of the 'Hotline Sleigh Bell Ring' Christmas sweater shows the potential for niche markets with sentimental touchpoints in pop culture to generate revenue through merchandising.
3. Personalized Holiday Attire - As consumers seek unique and expressive ways to celebrate the holiday season, there is a trend towards personalized holiday attire such as the 'Hotline Sleigh Bell Ring' Christmas sweater.
Industry Implications
1. Fashion - Fashion retailers and designers can tap into the trend of music-inspired apparel through collaborations with popular music artists and bands, or by creating their own signature collections.
2. Entertainment - The success of the 'Hotline Sleigh Bell Ring' Christmas sweater indicates an opportunity for entertainment companies to monetize on nostalgic touchpoints in pop culture through merchandise collaborations.
3. E-commerce - The trend towards personalized holiday attire presents an opportunity for e-commerce platforms to offer customizable apparel options that allow consumers to express their individuality and creativity.
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