Kellogg's and Hailee Steinfeld Marked National Cereal Day with a Fun Event
Laura McQuarrie — March 10, 2018 — Marketing
References: prnewswire
In celebration of National Cereal Day, Kellogg’s NYC Café was transformed into "National Cereal Day headquarters," which served as a party-ready setting for grown-up cereal lovers.
As consumers expect to visit a cereal cafe and be delighted to a range of cereal-themed treats, Kellogg's crafted a next-level menu of liquid nitrogen Froot Loops cheesecake bites, Special K falafel sliders and even a Whatever Froots Your Loops Cocktail, featuring seltzer, rum and a Froot Loop-infused syrup.
For the "first-ever cereal bash to ring in National Cereal Day," Kellogg's invited actress and artist Hailee Steinfeld to host an experience for fans, complete with music from DJ Flipside, space for dancing, a photo booth stocked with cereal-themed props and a countdown just before midnight to properly ring in the occasion.
As consumers expect to visit a cereal cafe and be delighted to a range of cereal-themed treats, Kellogg's crafted a next-level menu of liquid nitrogen Froot Loops cheesecake bites, Special K falafel sliders and even a Whatever Froots Your Loops Cocktail, featuring seltzer, rum and a Froot Loop-infused syrup.
For the "first-ever cereal bash to ring in National Cereal Day," Kellogg's invited actress and artist Hailee Steinfeld to host an experience for fans, complete with music from DJ Flipside, space for dancing, a photo booth stocked with cereal-themed props and a countdown just before midnight to properly ring in the occasion.
Trend Themes
1. Cereal Cafe Culture - The rise of cereal cafes present opportunities for innovation in the food and beverage industry through the creation of unique and creative cereal-based menu items.
2. Celebrity-endorsed Experiences - Partnering with celebrities to promote experiences can attract new and diverse audiences to a brand or business, as demonstrated by Hailee Steinfeld’s collaboration with Kellogg’s.
3. Event Marketing - Hosting events and experiences can provide businesses with an opportunity to engage with customers in a fun and memorable way, as seen with Kellogg’s National Cereal Day party.
Industry Implications
1. Food and Beverage - Innovative and creative menu items can set businesses apart in the competitive food and beverage industry, as demonstrated by Kellogg’s liquid nitrogen Froot Loops cheesecake bites and Special K falafel sliders.
2. Hospitality and Tourism - Creating unique and experiential attractions, like cereal cafes, can attract and retain customers in the hospitality and tourism industry.
3. Marketing and Advertising - Partnering with celebrities and hosting events can provide businesses with effective marketing and advertising opportunities to engage with customers and increase brand awareness.
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