Usborne's Festive Countdown is Styled Like a Christmas Coloring Book
Laura McQuarrie — December 6, 2016 — Life-Stages
References: liverpoolecho & usborne
For the holidays, Usborne Publishing is offering the 'Advent Calendar to Colour,' which is set up like a Christmas coloring book.
The unique fold-out calendar is designed to provide a daily design that can be colored in, including illustrated streetscapes and friendly mice inhabiting the decorated holiday homes. When not folded flat like a book, the entire calendar can be configured to stand and create a festive Christmas display.
Over the last few Christmas seasons, advent calendars have been made with a focus on adults and their niche interests. This one puts a fun spin on chocolate-filled advent calendars that are traditionally offered to children, while also offering a festive activity to occupy them each day in December until the arrival of Christmas Day.
The unique fold-out calendar is designed to provide a daily design that can be colored in, including illustrated streetscapes and friendly mice inhabiting the decorated holiday homes. When not folded flat like a book, the entire calendar can be configured to stand and create a festive Christmas display.
Over the last few Christmas seasons, advent calendars have been made with a focus on adults and their niche interests. This one puts a fun spin on chocolate-filled advent calendars that are traditionally offered to children, while also offering a festive activity to occupy them each day in December until the arrival of Christmas Day.
Trend Themes
1. Color-in Advent Calendars - The trend towards color-in advent calendars has opened up an opportunity for holiday-themed coloring books for adults.
2. Interactive Advent Calendars - The move towards interactive advent calendars has resulted in an opportunity to develop digital advent countdowns.
3. Personalized Advent Calendars - The trend towards personalized products presents an opportunity for companies to offer customized advent calendars that cater to specific interests.
Industry Implications
1. Book Publishing - Book publishers can explore the opportunity to create other interactive and creative books that incorporate coloring, puzzles and other activities to engage readers in a fun and engaging way.
2. Confectionery - Confectionery companies can explore the opportunity to create chocolate-filled advent calendars tailored to adults with unique and unconventional flavors.
3. E-commerce - E-commerce businesses can leverage the trend towards personalized products and offer customized advent calendars for different niches and demographics.
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