Tarte Teased a Trio of Shimmering Beauty Products on Its Instagram
Ellen Smith — April 18, 2018 — Fashion
Tarte is creating a buzz among social media users after releasing images of an upcoming trio of shimmering beauty products that arrive in gorgeous festival-ready hues.
The video reveals the new colors through a series of swatches. The product starts on the model's finger pads and slowly glides along the skin, offering a shimmering effect. Arriving just in time for the summer season, these unconfirmed products teased on the brand's Instagram page offer a near-reflective finish that's sure to elevate any beauty look. The swatches are reminiscent of Tarte's winter product line, which featured the same metallic finish in colder hues. Now, the beauty brand is offering warmer hues for those looking to rock some seasonally appropriate cosmetic looks.
Image Credit: Tarte Cosmetics via Instagram @tartecosmetics
The video reveals the new colors through a series of swatches. The product starts on the model's finger pads and slowly glides along the skin, offering a shimmering effect. Arriving just in time for the summer season, these unconfirmed products teased on the brand's Instagram page offer a near-reflective finish that's sure to elevate any beauty look. The swatches are reminiscent of Tarte's winter product line, which featured the same metallic finish in colder hues. Now, the beauty brand is offering warmer hues for those looking to rock some seasonally appropriate cosmetic looks.
Image Credit: Tarte Cosmetics via Instagram @tartecosmetics
Trend Themes
1. Shimmering Beauty Products - Disruptive innovation opportunity: Create new formulations and finishes for shimmering beauty products to provide unique and eye-catching cosmetic looks.
2. Festival-ready Cosmetics - Disruptive innovation opportunity: Develop cosmetics specifically designed for festival-goers that offer long-lasting and vibrant shimmering effects.
3. Reflective Finishes - Disruptive innovation opportunity: Explore innovative techniques and materials to create beauty products with a near-reflective finish for a high-impact and attention-grabbing look.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate technology into beauty and cosmetics products to enhance the shimmering effect and create a seamless application experience.
2. Fashion and Festivals - Disruptive innovation opportunity: Collaborate with fashion brands and event organizers to create curated collections of festival-ready cosmetics that align with the latest fashion trends.
3. Social Media Marketing - Disruptive innovation opportunity: Utilize social media platforms and influencers to generate buzz and anticipation for upcoming beauty product launches, utilizing creative swatch videos to showcase the product's unique shimmering effects.
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