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Herbal Libation

Liquor, spirits and cocktails are infused with refreshing green ingredients

Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Workshop Question - What commonality among your competitors can you leverage to differentiate yourself from the pack?
Trend Themes
1. Herbal and Vegetables-based Flavors - The move away from sweeter flavors signifies the alcohol industry is adapting to the health wave without compromising on taste.
2. Superfood-infusing Cocktails - Combining cocktails and superfoods is an excellent trend that caters to wellness-conscious consumer's needs.
3. Unconventional Flavored Spirits - The next iteration of flavored spirits and vodka are going beyond the conventional pairings and branching out into unusual flavor combinations.
Industry Implications
1. Alcohol - The alcohol industry is adapting to cater to the wellness-conscious consumer's needs with herbal, vegetable, and superfood-infused drinks .
2. Food and Beverage - Flavor fusions have become extremely popular in both the food and beverage industry, providing a winning combination for both Industries.
3. Hospitality - The hospitality industry can further improve customer experience by blending unusual and savory flavors that enhance food and beverage pairings.
2.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
269,968 Total Clicks
Date Range:
Jun 15 — Sep 15
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Spicy Cucumber Tequilas
Spicy Cucumber Tequilas
The Newest Sauza Tequila Blends Hot and Cool Flavors
Usually flavored drinks are either spicy hot or cooling, but the newest Sauza tequila flavor lets you have a little taste of both. The Sauza Cucumber Chili Tequila is described as both “fresh&... MORE
Herbal Fruit Vodka
Herbal Fruit Vodka
Pearl Vodka's Newest Flavored Drinks Taste Like Lime and Strawberry Basil
Just in time for summer, Luxco Inc. released a series of new Pearl Vodka flavored drinks and refreshing packaging to go along with them. The new flavors include Lime Basil and Strawberry Basil,... MORE
Refreshing Vegetable Cocktails
Refreshing Vegetable Cocktails
This Cucumber Mojito is an Interesting Spin on the Popular Beverage
When vegetable cocktails come to mind you might think of a Cesar or a Bloody Mary, however this cucumber mojito by blogger Cookie and Kaite takes a refreshingly new take on the traditionally minty... MORE
Herbal Fall Cocktails
Herbal Fall Cocktails
This French-Themed Vermouth Beverage is Filled with Sweet Citrus Notes
Foodies seeking a fall cocktail inspired by the seasons need to look no further than the Je t’aime, Je t’aime cocktail by Bon Marché. This elegant vermouth drink takes inspiration from... MORE
Booze-Infused Carrot Elixirs
Booze-Infused Carrot Elixirs
Pinch Food Design's DIY Boozy Veggie Beverages are Healthy and Easy
Eating your vegetables just got a bit easier with these boozy veggie beverages that you can make in the comfort of your own home. This recipe from ‘Pinch Food Design’ lets you add as... MORE
Celery-Flavored Alcohol
Celery-Flavored Alcohol
This Unusual Veggie-Based Vodka Flavor Also Incorporates Peppercorn
If you are into flavored alcohol, this unusual vodka flavor is one you might want to try, even if just to say you did. From Modern Spirits, the Celery Peppercorn Artisan Vodka is made in the United... MORE
Herbed Tequila Cocktails
Herbed Tequila Cocktails
This Harlow and Sage Drink by Death to Sour Mix is a Fresh Summer Fave
This Harlow and Sage tequila cocktail by Death to Sour Mix is made with tequila, licor 43, guava, sage syrup and lime juice. The fresh summer drink mixes 2 ounces of tequila with 3/4 oz Licor 43.... MORE
Superfood-Infused Cocktails
Superfood-Infused Cocktails
Tanya's Cafe Makes Happy Hour a Little More Health-Conscious
Tanya’s Cafe has been dubbed Europe’s first “Superfood Cocktail Bar.” The establishment was created by raw food specialist Tanya Maher, who discovered the benefits and... MORE

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