Liquor, spirits and cocktails are infused with refreshing green ingredients
Implications - The alcohol industry has seen a resurgence of herbal and vegetable-based flavors, particularly in the liquor and spirits category. The move away from sweeter flavors not only reflects a consumer shift towards health-conscious behaviors, but also offers a differentiation and diversification of flavor in the sweet-saturated market. The introduction of lighter, more natural flavors signifies that the alcohol industry is adapting to the health wave without compromising on taste.
Workshop Question - What commonality among your competitors can you leverage to differentiate yourself from the pack?
Trend Themes
1. Herbal and Vegetables-based Flavors - The move away from sweeter flavors signifies the alcohol industry is adapting to the health wave without compromising on taste.
2. Superfood-infusing Cocktails - Combining cocktails and superfoods is an excellent trend that caters to wellness-conscious consumer's needs.
3. Unconventional Flavored Spirits - The next iteration of flavored spirits and vodka are going beyond the conventional pairings and branching out into unusual flavor combinations.
Industry Implications
1. Alcohol - The alcohol industry is adapting to cater to the wellness-conscious consumer's needs with herbal, vegetable, and superfood-infused drinks .
2. Food and Beverage - Flavor fusions have become extremely popular in both the food and beverage industry, providing a winning combination for both Industries.
3. Hospitality - The hospitality industry can further improve customer experience by blending unusual and savory flavors that enhance food and beverage pairings.
