Consumers are drawn to frozen meals with nutrient-rich ingredients
Implications - Consumers are enticed to challenge conventional wisdom regarding nutritional value with superfood-infused frozen meals. As brands aim to re-position the products as viable meal options, nutrient-rich frozen dishes with valuable fiber and protein offer a healthy compromise for consumption-conscious consumers with busy schedules.
Workshop Question - If you were to re-position your product or service offerings to showcase how they fit into the life of a busy consumer, how would you do it?
Trend Themes
1. Superfood Consumption - Brands are infusing superfoods into frozen meals prompting consumers to challenge conventional wisdom regarding nutritional value with nutrient-rich frozen dishes.
2. Health and Sustainability - Frozen meal brands are promoting healthiness and environment-consciousness by using organic, recycled and natural packing materials.
3. Convenient Healthy Lifestyle - Consumer interest is shifting towards convenient, pre-packaged and nutrient-dense food options that fit their busy lifestyles.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of superfood consumption, sustainability, and convenience to bring in new product lines that appeal to these sectors.
2. Packaging - The packaging industry should introduce innovative designs for sustainable packaging by using recycled, unbleached paper or soy/waterless ink may give a brand a competitive advantage.
3. Health and Wellness - Health and wellness brands may find success by creating or sourcing nutrient-dense, organic ingredients that are easily packaged foods providing convenience, variety, and nutritional value.
5 Featured, 43 Examples:
130,512 Total Clicks
Date Range:
Jan 15 — Feb 16
Trending:
Average
Consumer Insight Topics:
