Bittered Sling's Travel Pack Takes Inspiration from Global Cities
Laura McQuarrie — June 13, 2015 — Lifestyle
References: bitteredsling & thespiritsbusiness
The Tales of the Cocktail Special Edition Travel Pack by Bittered Sling features four bitters that celebrate the four distinct neighbourhoods that are part of the Tales on Tour destinations offered by Tales of the Cocktail.
The range of flavors includes one to celebrate Vancouver’s Gastown, Mexico City's Condesa, Buenos Aires' Palermo and New Orleans' French Quarter, capturing the essence of each city's spirit. The Vancouver-inspired bitter for example, includes "refreshing alpine herbaceous qualities," from celery, chamomile, green tea and jasmine. These four aromatic cocktail-flavoring bitters are the perfect way to take your senses on a journey across the Americas without even having to hop on a plane.
The limited travel pack can be found at this year's The Market at Tales and Bitter Market at the Tales of the Cocktail festival.
The range of flavors includes one to celebrate Vancouver’s Gastown, Mexico City's Condesa, Buenos Aires' Palermo and New Orleans' French Quarter, capturing the essence of each city's spirit. The Vancouver-inspired bitter for example, includes "refreshing alpine herbaceous qualities," from celery, chamomile, green tea and jasmine. These four aromatic cocktail-flavoring bitters are the perfect way to take your senses on a journey across the Americas without even having to hop on a plane.
The limited travel pack can be found at this year's The Market at Tales and Bitter Market at the Tales of the Cocktail festival.
Trend Themes
1. Cocktail-flavoring Travel Kits - The trend of cocktail-flavoring travel kits allows consumers to bring the essence of different global cities into their drinks, providing a unique and immersive taste experience.
2. Global City-inspired Bitters - The trend of using bitters that capture the essence of various global cities allows consumers to discover new flavors and create cocktails that represent different cultures.
3. Limited Edition Flavor Packs - The trend of limited edition flavor packs offers consumers the opportunity to try unique and exclusive flavors, creating a sense of excitement and exclusivity.
Industry Implications
1. Beverage - The beverage industry can capitalize on the trend of cocktail-flavoring travel kits by creating their own unique flavor profiles that cater to different global city inspirations.
2. Travel and Tourism - The travel and tourism industry can benefit from the trend of global city-inspired bitters by incorporating them into cocktail experiences and offering customers a taste of different cultures during their travels.
3. Event and Festival - The event and festival industry can take advantage of the trend of limited edition flavor packs by collaborating with beverage companies to create exclusive offerings that draw in attendees and enhance the overall experience.
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