Brands reach out to consumers through YouTube influencers
Implications - In teaming up with YouTube influencers, brands are able to leverage these audiences through the creation of sponsored webisodes and other entertaining content. Whether livestreamed or video-on-demand, such partnerships serve as a covert marketing campaign on the part of the brand that seeks to appear accessible.
Workshop Question - How can you tweak your marketing to not only sell, but entertain your customer?
Trend Themes
1. Influencer Marketing - Brands partnering with YouTube influencers to create entertaining content and covert marketing campaigns has become a growing trend, allowing brands to leverage large audiences and appear accessible.
2. Customized Shopping Platforms - Retailers teaming up with social media influencers to create interactive, virtual shopping tools that appeal to specific demographics, such as teens and families, is becoming a popular trend.
3. Youth-centric Advertising - The use of young influencers in marketing and advertising campaigns is a growing trend, as brands seek to connect with younger audiences and empower them through messaging that emphasizes creativity, determination, and self-confidence.
Industry Implications
1. Retail - Influencer marketing and the creation of customized shopping platforms are trends that are quickly transforming the retail industry, making it more accessible, interactive, and appealing to younger audiences.
2. Advertising - Youth-centric advertising that uses influencer partnerships and empowers younger audiences through uplifting messaging is having a major impact on the advertising industry, driving engagement and building brand loyalty.
3. Finance - Brands are partnering with young influencers to encourage millennials to save, invest, and plan for retirement in innovative ways. This has implications for the finance industry, as it seeks to attract young clients and become more accessible overall.
6 Featured, 53 Examples:
125,422 Total Clicks
Date Range:
Mar 15 — May 16
Trending:
Mild
Consumer Insight Topics:
